Square One London

Call Directions Website Contact the business

Square One London Welcome to the official Square One page!

28/10/2026

A little outfit inspiration ✨ Effortless, chic and full of beautiful details.

Discover thoughtfully curated pieces from our favourite contemporary designers, styled the Square One way.

Visit us in St John’s Wood, London, to discover the latest arrivals and find your next favourite look.

EverydayLuxury

24/10/2026

New arrivals & your favourites are back 🤎

A fresh drop of new-season pieces has just landed, alongside some much-loved styles we’ve finally restocked.

Think effortless wardrobe staples, beautiful textures and those pieces you’ll reach for again and again.

Discover what’s new in-store and online at Square One London.

AutumnWinterStyle EverydayLuxury

21/10/2026

The ultimate layering piece for Autumn/Winter 🍂

Meet the overshirt — somewhere between a shirt and a jacket, and one of the most versatile pieces in a man’s wardrobe.

Wear it open over a T-shirt for an effortless everyday look, or layer it under a coat when the temperature drops.

Easy, understated and endlessly wearable.

Discover our curated selection of men’s overshirts in-store at Square One London.

Overshirt MensLayering EverydayStyle MenswearBoutique StJohnsWood LondonMenswear

18/10/2026

It’s officially coat season 🍂🤎

6 coats, handpicked for our curated Autumn/Winter collection at Square One London.

From timeless wool coats and effortless everyday outerwear to statement styles, we believe in investing in beautiful pieces that you’ll love wearing season after season.

As an independent fashion boutique in St John’s Wood, London, we carefully curate our designer womenswear collections with a focus on quality, individuality and effortless style.

Which coat is your favourite? 1–6? 👀

✨ Shop our curated collection in-store and online. Some styles are currently exclusive to our boutique.

💌 DM us for prices, sizing, styling advice or more information.

17/10/2026

After-dark dressing, the Square One way ✨

A little shimmer, relaxed black denim and statement accessories. The perfect balance of effortless and dressed up.

Discover your next evening look at Square One London 🖤

15/10/2026

Nothing beats the feeling of a polished outfit and we’re obsessed with these chocolate brown tones and textures
The Square One team will always make you feel confident, stylish and gorgeous!

09/10/2026

Rise and shine ☀️🍂 It’s officially fall, and we’re dressing accordingly.

Faux fur, silky shirts and the perfect black flared jeans by FRAME. Autumn dressing never looked so good 🤎

Shop the look in-store at Square One London.

08/10/2026

It’s finally sweater weather in London 🍂🤎

And we couldn’t be happier about it. Think gorgeous cashmere, cosy layers, rich autumnal tones and knitwear you’ll want to live in all season.

Discover your new autumn wardrobe favourites at Square One London.

07/10/2026
Love fashion and helping people find something they feel great in? We’d love to meet you 🤎We’re looking for new team mem...
05/10/2026

Love fashion and helping people find something they feel great in? We’d love to meet you 🤎

We’re looking for new team members to join Square One London, our family-run, multi-brand boutique in St John’s Wood, styling beautiful brands since 1967.

If you’re friendly, enthusiastic and passionate about personal style, get in touch. Retail experience is welcome, but not essential.

📩 Send your CV and a short introduction to [email protected], or DM us to find out more.

Know someone who’d be a great fit? Tag them below or send them this post.

Address

43 St. Johns Wood High Street
London
NW87NJ

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

Telephone

+442075868658

Alerts

Be the first to know and let us send you an email when Square One London posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Square One London:

Shortcuts

Share

Nearby clothing stores