White Stuff

White Stuff Fashion and lifestyle brand offering detailed and distinctive styles for men, women and children.

White Stuff is a British fashion and lifestyle brand offering detailed and distinctive styles for people who like doing things a little differently. With women's, men's and kidswear collections, the brand's focus is on easy-to-wear styles full of colour, texture and interesting prints.

We love hearing stories of the pieces you've loved for years and years. For our new series The Keepers.​​So this Earth D...
22/04/2026

We love hearing stories of the pieces you've loved for years and years. For our new series The Keepers.​

​So this Earth Day, Anna tells us about her White Stuff sarong. It's been draped on sun loungers all over the world. 23 years later and Anna's not going abroad without it.

Thoughtfully made (naturally). ​​We’re obsessed with making beautiful clothes that last. And we do so by taking great ca...
22/04/2026

Thoughtfully made (naturally). ​

​We’re obsessed with making beautiful clothes that last. And we do so by taking great care in the fabrics we source. ​

​Here’s a little spotlight on our fabrics this Earth Day. 🌎

Street style: Hattie, Tom and Namba took us for a walk along the Padstow coastline. We chatted away about loads of topi...
18/04/2026

Street style: Hattie, Tom and Namba took us for a walk along the Padstow coastline. We chatted away about loads of topics, like what makes an outfit successful to them.​

​"Something that makes you feel totally yourself and boosts your confidence, gives you a little skip in your step."

If anyone loves embroidery or a print, it's Lisa. (We're a close second.) ​​She wears the:​Jolie embroidered jacket​Ciar...
17/04/2026

If anyone loves embroidery or a print, it's Lisa. (We're a close second.) ​

​She wears the:​
Jolie embroidered jacket​
Ciara embroidered blouse​
Sasha linen blazer​
Alba linen blend wrap skirt​

​And it's all 20% off right now.

Do you have a White Stuff piece you've had for years? A classic that you wear time and time again? We want to know. ​​Ta...
17/04/2026

Do you have a White Stuff piece you've had for years? A classic that you wear time and time again? We want to know. ​

​Tap the link, tell us about your White Stuff staple and you might just star in a photoshoot. For our new series: The Keepers.

https://woobox.com/psx7g8

16/04/2026

We're continually inspired by nature and our trip to Cape Point, South Africa, was no different. We met Roushanna, Tom and the wonderful team behind Veld & Sea. They host wild foraging and nature-based events, diving into the beautiful landscape around them. ​

​Want to read more? https://www.whitestuff.com/life-stuff-style/episode-26

15/04/2026

Caroline (stylist and friend of White Stuff) is here to talk all things linen from our latest collection. Watch, shop along, and start dreaming of summer.

The Keepers. Our new series where we tell stories of the WS pieces you've loved for years. ​​Meet Ann-Marie. Her chocola...
14/04/2026

The Keepers. Our new series where we tell stories of the WS pieces you've loved for years. ​

​Meet Ann-Marie. Her chocolate-y leather bag has lived in loads of countries. (Just think what its seen.)​

​She's had it for 13 years. It's a keeper.

14/04/2026

The Keepers. Our new series for the White Stuff pieces you love. And have kept hold of for years. ​

​We craft our collections to last and so this Earth Month, we asked our community to tell us about their most-loved White Stuff. The keepers, so to speak.​

​First up, Ann-Marie and her bag that's travelled the world.

Address

188 Muswell Hill Broadway
London
N103SA

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 5:30pm
Sunday 11am - 5pm

Telephone

+442088838401

Website

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