Fred Perry

Fred Perry FRED PERRY. Original since 1952. Over seven-decades strong, Fred Perry remains one of the few brands that has true iconic product - the Fred Perry Shirt.

An instantly recognisable logo - the Laurel Wreath. Authentic heritage - within sports and music history. Fred Perry aficionados remain so dedicated that Laurel Wreath tattoos have become part of our culture. The Laurel Wreath has adorned Fred Perry clothing since its inception in the 50’s. Fred Perry has become synonymous with sports and music and has an innate Britishness that has transcended bo

th time and nationality. The Laurel Wreath is worn today as a badge of honour, adopted by people wanting to associate themselves with the brand and disassociate themselves from the mainstream.

We joined at their grand opening in Camden: a space that celebrates past generations to inspire future ones. Stop by ne...
15/07/2026

We joined at their grand opening in Camden: a space that celebrates past generations to inspire future ones. Stop by next time you’re in town and take a trip down memory lane.

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The man himself, Fred Perry, keeping an eye on the competition courtside at Wimbledon.
13/07/2026

The man himself, Fred Perry, keeping an eye on the competition courtside at Wimbledon.

Soho 📍The Laurel Wreath is our difference. Given to Fred following each of his three consecutive Wimbledon wins, it's a ...
09/07/2026

Soho 📍

The Laurel Wreath is our difference. Given to Fred following each of his three consecutive Wimbledon wins, it's a permanent reminder of the champion mindset that started it all.

Stop by your local Fred Perry shop and take a leaf from our Laurel Wreath.

The Laurel Wreath: always at home in Berlin. 🇩🇪📸 -
07/07/2026

The Laurel Wreath: always at home in Berlin. 🇩🇪

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It all starts with the Fred Perry Shirt. A piece of tennis kit that transcended the game to become a subcultural icon in...
04/07/2026

It all starts with the Fred Perry Shirt. A piece of tennis kit that transcended the game to become a subcultural icon in its own right. From 1952 to today: still as modern as ever.

Our story began on the court, and we never left. New Tennis pieces made for the sport that started it all: new ways to p...
03/07/2026

Our story began on the court, and we never left. New Tennis pieces made for the sport that started it all: new ways to play the game that’s in our DNA.

https://fred-perry.visitlink.me/gQJld7

Our tennis DNA, captured by on the court in Munich.
02/07/2026

Our tennis DNA, captured by on the court in Munich.

Fred Perry x in Jamaica for by , featuring Tevin, Kevion and JR, styled by Rahim Attarzadeh.
30/06/2026

Fred Perry x in Jamaica for by , featuring Tevin, Kevion and JR, styled by Rahim Attarzadeh.

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