Fred Perry

Fred Perry FRED PERRY. Original since 1952. Over seven-decades strong, Fred Perry remains one of the few brands that has true iconic product - the Fred Perry Shirt.

An instantly recognisable logo - the Laurel Wreath. Authentic heritage - within sports and music history. Fred Perry aficionados remain so dedicated that Laurel Wreath tattoos have become part of our culture. The Laurel Wreath has adorned Fred Perry clothing since its inception in the 50’s. Fred Perry has become synonymous with sports and music and has an innate Britishness that has transcended bo

th time and nationality. The Laurel Wreath is worn today as a badge of honour, adopted by people wanting to associate themselves with the brand and disassociate themselves from the mainstream.

The first dyed tennis shirt and a true subcultural staple: our Black / Champagne / Champagne colourway has set us apart ...
03/09/2026

The first dyed tennis shirt and a true subcultural staple: our Black / Champagne / Champagne colourway has set us apart from the crowd since the start.

Adopted by each generation as their own, each colourway tells a different story – find the right one for you and champion the Laurel Wreath.

Shop now

https://www.fredperry.com/men/the-fred-perry-shirt

Only at Fred Perry hits our Soho shop with sounds from . Check out the full range of Black Champagne tartan pieces onlin...
01/09/2026

Only at Fred Perry hits our Soho shop with sounds from . Check out the full range of Black Champagne tartan pieces online or in your closest one of our shops today.

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Today’s the day: head down to one of the below Fred Perry shops to check out our new and exclusive Only at Fred Perry ra...
29/08/2026

Today’s the day: head down to one of the below Fred Perry shops to check out our new and exclusive Only at Fred Perry range with drinks and music.

Discover Black Champagne gear that you won’t find anywhere else.

Amsterdam, Berlin Mitte, Berlin Bikini, Brighton, Camden, Cardiff, Cologne, Glasgow, Hamburg, Leeds, Liverpool, Manchester, Munich, Newburgh, Nottingham, Paris, Seven Dials, Soho.

https://fred-perry.visitlink.me/gFQa26

Only at Fred Perry: exclusively available in select shops from today. Check out the full capsule with music and drinks t...
28/08/2026

Only at Fred Perry: exclusively available in select shops from today. Check out the full capsule with music and drinks this Saturday at the below Fred Perry locations. See you there?​

Amsterdam, Berlin Mitte, Berlin Bikini, Brighton, Camden, Cardiff, Cologne, Glasgow, Hamburg, Leeds, Liverpool, Manchester, Munich, Newburgh, Nottingham, Paris, Seven Dials, Soho.​

https://www.fredperry.com/only-at-fred-perry

Only the very sharpest. Only at Fred Perry. Exclusive pieces that channel our DNA through timeless tartan in Black Champ...
26/08/2026

Only the very sharpest. Only at Fred Perry. Exclusive pieces that channel our DNA through timeless tartan in Black Champagne: coming to your local Fred Perry shop from tomorrow.

Can't wait? Get them online now at the link below.

https://fred-perry.visitlink.me/AiniTi

Only at Fred Perry: coming to a shop near you. Head down to one of the below Fred Perry locations to discover our new, e...
24/08/2026

Only at Fred Perry: coming to a shop near you. Head down to one of the below Fred Perry locations to discover our new, exclusive capsule with music and drinks on August 27th.

Amsterdam, Berlin Mitte, Berlin Bikini, Brighton, Camden, Cardiff, Cologne, Glasgow, Hamburg, Leeds, Liverpool, Manchester, Munich, Newburgh, Nottingham, Paris, Seven Dials, Soho.

Laurel Wreaths all lined up. Where are you wearing your Fred Perry Shirt this weekend?
22/08/2026

Laurel Wreaths all lined up. Where are you wearing your Fred Perry Shirt this weekend?

Only at Fred Perry: Black Champagne and timeless tartan collide. Available online first exclusively for Loyalty members ...
20/08/2026

Only at Fred Perry: Black Champagne and timeless tartan collide. Available online first exclusively for Loyalty members at the link in the bio.

https://fred-perry.visitlink.me/eogu4p

It's all in the details: come and see for yourself.Head down to your local Fred Perry shop, like our newly refitted Seve...
19/08/2026

It's all in the details: come and see for yourself.

Head down to your local Fred Perry shop, like our newly refitted Seven Dials store, and get in touch with our unique sporting and subcultural DNA.

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London
London
+44

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