04/06/2026
TRENDS – Chase Them or Leave Them?
Do you, like many women, often feel like you're always behind when it comes to fashion? The moment you open social media, information starts pouring out of your phone telling you that this season these colours are fashionable, these jeans are fashionable, and this style is a must-have.
Meanwhile, your wardrobe is still full of last year's "trends" that you barely wore. But you're already rushing to buy the next new trend because you don't want to be left behind with the fashion stragglers. You keep trying to catch up with the fashion train, but your bank account gets smaller, your wardrobe gets fuller, and somehow you still have nothing to wear.
Let me tell you something: trends have nothing to do with personal style.
You cannot build personal style from trends alone. In fact, they can do you more harm than good. For example, if you don't know what suits your body shape and you're shorter with shorter legs, buying this season's big trend – Barrel Leg jeans – might simply make your legs look crooked. And instead of looking fashionable and stylish, you may end up looking like a caricature of yourself.
So let me briefly explain how trends are created and how long they actually last.
Years ago, trends could last five years or even longer. Today, some barely survive for three months. Just imagine how quickly you would need to change the contents of your wardrobe to keep up. At this point, you don't need a wardrobe anymore – you need a whole garage to store all these "fashion must-haves".
And this happens because, in the past, people would maybe read one fashion magazine a month, if they were lucky. Today, thousands of photos, thousands of influencers and endless content pass before our eyes every single day. What looked new yesterday already feels old today.
And trends are not simply something designers sit down and invent in their heads before forcing them into people's wardrobes. What young people wear gets noticed by designers and eventually appears on the catwalk. Society's mood is also closely watched. For example, during economic crises, minimalism tends to become popular.
# # Why Does It Feel Like You Can Never Keep Up With Fashion?
Because the truth is, you're not supposed to.
The fashion industry machine moves at lightning speed. If it used to move like a bicycle, today it races like a Formula 1 car. And the faster it moves, the bigger the profits become, because people keep trying to catch up and work out what's fashionable.
That's exactly where the trap is.
Once you're hooked, you'll never catch up. Because nowadays there is so much going on that almost everything is fashionable.
The funny thing is that the most stylish and elegant people often look the least fashionable.
Style begins where the constant chasing of trends ends.
That's why the most elegant people don't necessarily buy more clothes. They simply know what suits them, what they want their clothes to say about them, and what image they want to create.
And honestly, that's all it takes.
When there's peace and order in your wardrobe, you can add trends like a seasoning to a meal. A little bit can make things more interesting. But trends should never play the main role in your wardrobe.
So if you're tired of running after the fashion machine, send me a private message.
I'll help you build your own personal style so you can finally look stylish, express your individuality and save a lot of money along the way.
I'll create a personalised Style Guide based on your body shape and your personality.
