VAAI

Womenswear Brand

22/07/2026

Summer dressing doesn’t need to shout.

Light cotton, relaxed tailoring, and pieces designed to move with you through warm days and slow afternoons.

17/07/2026

The Brief – “To develop and create a bespoke evening dress featuring understated Gatsby and Art Deco influences. The design will be individually tailored to complement the client’s silhouette, colouring and personal style, resulting in a refined and versatile piece that can be enjoyed across multiple occasionwear events and remain relevant beyond a single season”.

Every bespoke design begins with translating the brief into carefully considered sketches, fabric choices and embellishment selections. Each detail is thoughtfully curated to create a timeless piece that not only fits beautifully but reflects the individuality of the woman wearing it.

Our bespoke service offers a truly collaborative experience, creating garments designed exclusively for you with exceptional craftsmanship, enduring style and a perfect fit.

02/07/2026

At VAAI, every piece begins with a simple question.

How will this feel to wear?

From fabrics and finishes to pockets and proportions, it’s often the smallest details that make the biggest difference.

Camille Ruffle Trouser - A signature detail that skins the body beautifully, creating ease and confidence

Pleats and Laces - Organic cotton lined tops, designed for all day comfort with thoughtful details that make the wear truly special

Scallop Edges and Deep Pockets - Refined finishing touches meet everyday practicality

Detachable Bow Ties - A considered detail offering two distinct looks, taking you effortlessly from work to evening

Thoughtful details that often become the reason our pieces are worn again and again.

17/06/2026

The Wimbledon Edit - And a small piece of VAAI history on the final slide.

Three VAAI looks worn to one of summers most iconic events.

Designed for long days, warm weather, and dressing with ease.

And a little Wimbledon connection from our founder too.

Swipe to the final image to see her days as a Wimbledon ballgirl.

SlowLuxury

04/06/2026

Enjoy The Day

The walk to the ceremony. The laughter before the photographs. The moments you’ll remember most.

Designed with effortless drape and ease of movement, this is occasion dressing that feels as good as it looks.

28/05/2026

Worth waiting for.

VAAI muse Lucy keeping cool in the breezy Paola boho top - made for iced coffee and slower summer moments.

The kind of piece you reach for again and again. In limited runs.

Visit Us at The 192 Collective, 192 Upper St, N1 1RQ

17/05/2026

The moments before.

A behind the scenes moment capturing the ease, softness, and quiet confidence behind VAAI.

Sometimes the most beautiful shots are the unplanned ones.

The Dream Team 💚
Designer and Stylist
Model
Photographer
Assistant .peacock

07/05/2026

A few days in the Greek Islands.

Packed light.

Wore this everywhere.

Poolside mornings, sea air, and our Bea shirt that works for every part of the day.

The kind of piece that earns its place in your suitcase every time.

28/04/2026

A jumpsuit designed by bringing together what you loved most.

The ease of our Chloe dress.
The structure of our Claudia trouser.

Made to order, with intention - not excess.

Created for weddings, the races, celebrations and moments that matter.

Address

London

Website

http://www.vaailondon.com/

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