Boasie

Boasie Building BOASIE | activewear for women with a small back and large bust.

15/07/2026

Maybe I’m getting a little ahead of myself😂.

But if there ever was a documentary, this would be the story I’d want to tell.

Because BOASIE has never been about creating just another activewear brand. 🤍



13/07/2026

Words can mean different things to different people.

This is what BOASIE means to me. 🤍





10/07/2026

It started to feel like strength and femininity were opposites, but I don’t think they are.

BOASIE is being built for women who want to feel strong, feminine and unapologetically themselves.🤍

Join the BOASIE waitlist for early access and launch day discounts (LINK IN BIO).

08/07/2026

The right name was always going to be more than just a name.

It had to feel like home.

Here’s Part 2 of the story behind BOASIE. 🤍






06/07/2026

Some days the progress is obvious.
Some days it’s made up of decisions no one else will ever see.
Both are a move forward.
🤍




04/07/2026

Every brand starts somewhere.

BOASIE wasn’t my first choice, and changing the name turned out to be one of the biggest decisions I’ve made so far.

Here’s Part 1 of the story behind BOASIE. 🤍

Have you ever changed your mind about something because it didn’t feel right?



02/07/2026

Still adjusting. Still compromising.
That’s exactly why I’m building BOASIE.

Meet BOASIE.A lot of thought, a lot of revisions (big and small) and sometimes going back to a detail from the first des...
01/07/2026

Meet BOASIE.

A lot of thought, a lot of revisions (big and small) and sometimes going back to a detail from the first designs, but now….a logo that finally feels right.

It might seem like a small milestone, but one thing I’m learning is, every milestone is worth acknowledging or even celebrating.

One step closer. 🤍



22/06/2026

Listen…..no one tells you that building a brand is basically just making a million decisions, not knowing if any of them are right.

Like everyday, decision making. It might sound obvious, but seriously everything requires you making a decision.

It’s exhausting.




12/06/2026

Getting closer.

Address

Suite RA01 195-197 Wood Street
London
E173NU

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