The Fairground

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The Fairground

The FairGround encourages responsible style, by empowering better purchasing,
sourcing great brands and inspiring circularity.

12/10/2026

Made of More is literally just that - zero fragrance, allowing for more ingredients to be packed in. This is the time of year the skin needs a bit MORE (how many times can we write the word More?) and if you suffer from sensitivity, flushes to the skin, flakiness or just want a reset this is a brand the whole team at The FairGround leans on over and over.

11/10/2026

This video sums up a great product, made well. Thanks for the eloquence Delphine!

09/10/2026

Ginnie’s Picks - a selection of repeat favourites, as well as new finds at The FairGround

08/10/2026

It takes a village… we thought you’d like to see who is behind The FairGround.

From left; Mirry, Charlie, Ginnie, Jo, Leo, Ellen - all play a role, all juggle other roles. And we make no secret of that. As a start up, when we come together on FairGround days it’s about quick decisions, prioritising the customer, moving quickly with new projects, giving something a go (and moving on if it doesn’t work!). A small but passionate force.
(And shout out to Mia, Kara and Alina who couldn’t make the picture!)

03/10/2026

Founder of jewellery brand, Memara, Abby Lord shares her thoughts on what it means to be part of The FairGround. At our recent event in London we met Abby….

30/09/2026

We are so pleased to have Banana join The FairGround. Offering pyjamas and boxers made for men, women and children, this brand has been on our radar for so long, and we are also thrilled to disclose (very publicly) that this brand was one of the FASTEST and EASIEST to assess, via our 3rd party assessor B•ABLE who were really able to find the answers (about supply chain, codes of conduct and sourcing) from founder, Lottie, quickly and easily.

Banana is just the kind of brand we want to celebrate, and back, at The FairGround. Welcome!

28/09/2026

Meet our founder Ginnie 👉

Let us know if and how we’ve helped you shop better

27/09/2026

We prefer to stick to our deep-rooted values…. it doesn’t mean it’s easy but your following us proves there is a growing appetite for moving away from the status quo, in favour of products and pieces with true values, great ingredients and genuinely interesting stories behind them.

24/09/2026

From beautiful baskets to statement earrings and gorgeous lipsticks, our FairGround exclusives are products we’re truly proud of. Designed through collaborations between Ginnie and our fantastic brand partners. Which one’s your favourite?

21/09/2026

We love meeting you! Last week we hosted our 2nd event at Charlotte Street Hotel for our 41 brands and to those new names keen to hear more and intending to join The FairGround ~ Sustainable Marketplace We announced our wonderful new brand ambassador Jasmine Hemsley 🍯 and our found Ginnie Chadwyck-Healey (VCH) shared insights about what we have achieved so far and where we’re headed. Finally, Mirry Christie from B•ABLE relayed key areas for brands to know about in terms of greenwashing laws coming in, EPR legislation and new B Corp standards.

A reminder; we have NO external funding. Every penny on every event has to count so to see so many great brands, come together, sharing the same worries, highs and lows and all learning together - was really a great moment. The energy was truly the kind of buzz The FairGround has always set out to achieve.

Address

15-17 Charlotte Street
London
W1T 1RJ

Website

https://the-fairground.com/

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