Pure Earth Collection - Non-Toxic Family Lifestyle Brand

Name: Pure Earth Collection - Non-Toxic Family Lifestyle Brand
Address: London, GB
Telephone: +442038589886

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Pure Earth Collection - Non-Toxic Family Lifestyle Brand

Non-Toxic Family Lifestyle Brand
For Sleep + Play + Swim. Designed protect the long term health of your little ones and their planet.

Beautiful designs and ethically made.

13/07/2026

The All-Season Bag has been quietly running our house for the past 9 years.

One of the reasons? British weather doesn’t pick a lane. One week it’s 12 degrees and raining, the next it’s 24 and humid. Our bedroom temperature swings about 7 degrees each day and our kids feel every single one.

The All-Season is designed for exactly this. One bag, every season. You layer up or pare back what they’re wearing underneath and the bag does the rest. No swapping togs every six weeks. No cupboard full of seasonal bedding, just one bag that works.

But the question we get more than any other is: what do I actually put underneath it?

So we’re going to answer it properly. 🌿

Drop a 🙋‍♀️ in the comments if you want our full What to Wear Underneath guide, we’ll post it next.

Save this for the next time you’re standing in front of the cot wondering whether to add the long-sleeved romper or keep it to a short-sleeved vest.

12/07/2026

The onesie that quietly earns its place. 🌿

There’s a particular kind of layer older kids need. Not quite pyjamas. Not quite dressed. Something for the in-between moments that fill up so much of a childhood.

The cosy Sunday morning at the kitchen table. The holiday cottage evening after everyone’s had a bath. The camping trip when the sun goes down and everyone gets suddenly cold. The sleepover. The chilly autumn morning when the heating hasn’t quite kicked in yet.

Our Organic Kids Onesie was made for exactly those moments.
100% certified organic cotton with organic cotton plush inside the sleeves. Non-toxic dyes. Fold-over feet for extra warmth. Front-opening zip. Breathable, absorbent, and made to last for years, genuinely one of the few things in the wardrobe your child will still reach for at 10 that they loved at 5.

Sized 4-12 years. Buy slightly big and it’ll last them properly.
The layer that quietly does the middle bits

Photos by Frith Zerfahs | Everyday Eco Parenting

01/07/2026

A note from Emma. 🌿

It’s the first week of Plastic Free July, and I wanted to share something I don’t talk about often. Why and actually exist.

When I had my first baby, I went looking for the things every new mum looks for. A sleeping bag I trusted. Clothes I felt good putting against her skin. Swimwear that didn’t feel like plastic.

And I couldn’t find them.

Everything was polyester. Synthetic fibres. PFAS-coated. Made with materials that, the more I read about them, the less I wanted in our home. The more I researched microplastics and what they were doing to children’s bodies, the less I could unsee it.

So we made our own. Sleep first. Then play. Then swim, which has now grown into Earthcove.

Plastic Free Kids Day is on the 8th of July. The reason it matters so much to us is that most parents have never been told this conversation is happening. They’re not being asked the questions we’re asking. They’re not being told what their children are wearing every day.

So we’re using the next week to start that conversation properly. Two Instagram Lives on the 7th at 8.30pm, Lucinda Miller on the 8th at 12.30pm

Come and join us on 🌿

Emma x

24/06/2026

If your baby won’t sleep in the heat, this is for you. 🌙

UK summers are getting genuinely hotter. Hot bedrooms, sticky nights, babies who can’t tell you why they keep waking. And the worry that quietly sits over every parent in warm weather: are they too hot?

Our Tropical Nights bag was made for these exact nights.

The lowest tog on the market. Designed specifically for the warmest weeks of the year. Made from modal, a soft, plant-based fibre that’s exceptionally breathable and naturally temperature-regulating. It works with your baby’s body temperature instead of against it.

Safe coverage. No overheating. No 2am temperature panic.

For babies and little ones from 3 months to 3 years.

Save this for the next warm spell. Or send it to a friend who’s been doing the night-shift sweat-check since May.

23/06/2026

A quick note on the heatwave and sleep

Please check the labels on what your little one is sleeping in. Most baby sleepwear and sleeping bags are polyester, and polyester is plastic. It traps heat and makes a hot baby a much hotter one.

Natural fibres only and a low-tog sleeping bag for the warmest nights.

Our Tropical Nights bag is the lowest tog on the market at 0.2 tog. Made from modal, naturally cooling, plant-based, exceptionally breathable.

Order by 2pm for next day delivery.

Stay cool out there.

Emma x

21/06/2026

Tonight is the longest day of the year. 🌙

Sunset doesn’t happen until 9.30pm, and even then, the sky stays light for another half hour. Beautiful, but also, if you have small children, quietly chaotic.

Here’s the bit no one tells you.

A child’s brain doesn’t start producing melatonin until the sun begins to soften. That’s the body’s signal that it’s time to wind down. In November it kicks in around 4pm. In June, it’s closer to 9pm.

So when you’re trying to settle them at 7, their body is genuinely still in daytime mode. They’re not being difficult. The light is doing what the light always does.

There’s a fix, and it’s the one most parents don’t think to start with: properly blocking the light. Not curtains. Not a thin blind. Real blackout to help them wind down before bed.

Our Organic Blackout Blinds were made for exactly this, the longest, brightest months of the year. 100% plastic-free fabrics. No PVC. No synthetic backing. Just a properly dark room that lets melatonin do its job.

Send it to the friend whose toddler is currently still bouncing on the bed at 9pm or waking with the birds at 4.30am!

19/06/2026

It’s Clean Air Day. 🌿

Most of the conversation today will be about outdoor air. Cars, factories, traffic. All important.

But there’s another room in this conversation that almost never gets mentioned.

The one your child sleeps in for ten or twelve hours a night.

Most blackout blinds are made from PVC, or polyester treated with chemical blackout coatings. When sunlight presses against the window through the day, those materials warm up. As they warm, they can release chemicals into the air. The same air your child is breathing all night, every night.

It’s a small, invisible thing. But it stinks! You might have already noticed the strong smell coming from your synthetic blinds? It’s the kind of thing parents are rarely told to think about. But heat plus plastic plus a small body breathing it all in for hours is exactly the kind of compound that adds up over time.

We made our Organic Blackout Blinds with one quiet promise: a darker, calmer room, made from natural materials we’d feel completely comfortable putting in our own children’s bedrooms. 100% plastic-free fabric. No PVC. No synthetic backing.

The science of darkness, without the chemistry of plastic.

Save this or forward it to a friend with kids.

17/06/2026

The most asked question we get: what does my baby wear underneath?

The All-Season bag has been quietly running our house for years.

The reason? British weather doesn’t pick a lane. One week it’s 12 degrees and raining, the next it’s 24 and humid. Our bedroom temperature swings about 7 degrees in a week. And small bodies feel every single one.

The PEC All-Season Bag is designed for exactly this. One bag, every season. You layer up or pare back what they’re wearing underneath and the bag does the rest. No swapping togs every six weeks. No nursery cupboard full of seasonal bedding. Just one bag that works.

But the question we get more than any other is: what do I actually put underneath it?

Swipe for our temperature guide 🌿

Drop a 🙋‍♀️ in the comments if you love our All-Season Bag!

Save this for the next time you’re standing in front of the cot wondering whether to add the long-sleeved romper.

16/06/2026

Holiday season is here. So is the suitcase panic. 🌿

Swipe through for our genuinely useful packing guide for a family holiday that’s lower-plastic, lower-tox, and a whole lot calmer than the usual chaos. The bedroom setup, the swim bag, the clothing edit, the carry-on, and the things everyone forgets.

This isn’t about doing it perfectly. Nobody packs a perfectly plastic-free holiday. You’ll forget something. You’ll buy a plastic water bottle at the petrol station or airport because the kids are melting. That’s fine. That’s real life.

It’s about choosing better where you can.

The full guide is on the blog - link in bio. Save this post for your next trip. Send it to the friend whose first family holiday is coming up.

10/06/2026

The hot nights are coming back this weekend. 🌙

If your baby runs hot, or your bedroom does, this is the one you’ll want before Saturday.

The Tropical Nights bag, the lowest tog on the market, made from modal (a soft, plant-based fibre that’s exceptionally breathable and naturally cooling). Safe coverage, no overheating, no 2am temperature panic.

Designed for babies and little ones from 3 months to 3 years.

Save this. Send it to the friend whose baby is already restless at night.

Ps. This is a photo of Nina’s baby girl, our Digital & E-Commerce Manager, who gave birth in Feb.

Address

London

Telephone

+442038589886

Website

http://Www.pureearthcollection.com/

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