Pursuit The Label

27/11/2025

Rescue our last pieces… 🤍

As you may know, Pursuit will be closing down very soon. We are currently in our final sale & all products are discounted. To celebrate Black Friday, we are offering a further 10% off all orders, enter code “FINALSALE” at the checkout for an additional 10% off your order - this is the perfect moment to grab your forever piece!

Thank you for riding the waves with us & happy shopping 🤍

29/10/2025

Happy payday; shop your final Pursuit!
After years of crafting luxury sustainable swimwear designed to make a difference, we’re saying goodbye…
As we close this chapter, we’re offering exclusive final sale prices on our remaining stock including a limited number of unbranded pieces. Once they’re gone, they’re gone for good. Our best selling styles are included in this offer!
Shop now while final stocks last 🤍

24/10/2025

A message from the founders 🤍

To our amazing Pursuit community, this is a difficult message to deliver to you all.. after over a year of business changes & some very tough decision making, we have decided to wind down Pursuit & therefore we will be closing the business very soon.
Like many small business’ we have faced numerous challenges over the past few years, which we have tried our best to navigate & overcome.
We have made the difficult decision to close the chapter & focus on other ventures.

We wanted to say a huge thank you for all the support, comments & feedback you have given us over the years. It’s been a joy for us to turn our passion into a business & see you all in our designs all over the world, from customer tags, to magazine front covers, to runway shows!
We wouldn’t have made it this far without your support.

Our final sale is now live on the website. Once these pieces are gone, they won’t be restocked so if you’ve had your eye on something, now’s the perfect time & your last chance to shop!

Thank you again, lots of love
Annabel & Hannah
🤍

24/03/2025

Days in the slopes with
Lucy looking amazing as she wears our Viper Sculpt 2.0… available to shop in our pre-summer sale.

Head to pursuitthelabel.com to get yours & shop all our other styles 🤍

06/02/2025

Cool down this summer in one of our most vibrant shades - ARCTIC BLUE 🧊
Available to shop in our limited sale - This suit will not be restocked, so now is your perfect chance to grab one…

Head to www.pursuitthelabel.com to check out our full range of sale items 🩵
(Refer to our sale T&C’s via our website)

02/02/2025

26/01/2025

LIVE NOW; our biggest ever sale!
Summer is just around the corner, which means it’s time to trade in your sweaters for swimwear - and we’ve got you covered...well partially 😉
For a limited time only, enjoy up to 50% off all our swimwear pieces, including our ICONIC best sellers - yes you heard it, this is not a drill!!

We are also offering for the first time ever some of our best selling belted styles to purchase without a belt for an even lower price! (available across various sizes & colour-ways)

Head to www.pursuitthelabel.com to shop now!

RUN DON’T WALK… or should we say SWIM 💦

16/05/2024

Sports Illustrated Swimsuit - 60th anniversary!

3 incredible women, 3 of our styles featured! We are so proud to have been a part of these last few years, but this one is special!
celebrates their 60th anniversary…
60 years of influence, inspiration & representation.
60 years of making history, breaking barriers & empowering women.

Congratulations to all the amazing women behind the scenes that made it happen & thank you so much for featuring Pursuit - we are honoured!

Our swim featured on these beautiful women:

The Viper Sculpt suit on
The Thala suit & Racer Crop on
The Viper Bikini on

Special thank you to & everyone else at SI, we are beyond grateful 🤍

13/03/2024

The Viper Bikini… a bold, empowering, statement piece, in our hottest shade Psyco’ Pink.
A colour we originally launched in 2019 as a limited edition shade, which turned out to be our best selling colourway along with Jet!
This style is supportive whilst remaining flattering, with a high-cut leg to elongate the legs & double lined fabric which gives the BEST sculpting finish!

SEA & be seen this summer… tap to shop!

08/03/2024

Happy international women’s day!

Today & everyday we celebrate the incredible strength and resilience of women everywhere..
We wanted to celebrate this day with you & introduce you to our brand new style… the Viper bikini!

This style was designed to celebrate your unique beauty & strength. We want every woman who wears Pursuit to feel like she is capable of: pursuing her dreams whilst living boldly, fearlessly & authentically.

The Viper bikini is available to shop now in our two best selling colourways - Jet & Psyco’ Pink - we hope you love it as much as we do! Tap to shop!