We are a London-based family run boutique dedicated to providing exceptional quality cashmere. We are devoted to selling exceptional quality, luxury cashmere.
Shop for London's Finest Cashmere and Harris Tweed
The Cashmere Choice is a family-led boutique, established in 2001 in the heart of London. Our passion for cashmere stemmed from our love for garments with timeless beauty and elegance. We want to share our love for cashmere with the world and are committed to providing our customers with top quality clothing at affordable prices. We work with top
manufacturers to provide our customers with the best fibres and hand-finished garments produced by highly skilled craftsmen. Our wide collections are well suited for all ages, and make ideal gifts for all members of your family. From ladies' cashmere cardigans and men's cashmere sweaters, to Harris Tweed jackets and caps – treat yourself and your loved ones to garments that can be worn season after season. Visit our shop at 104 Strand, Central London, to experience our lovingly crafted collection and fall in love with the beauty of our cashmere. We ship to customers worldwide.
16/04/2025
🧶 Did you know cashmere has been treasured for over 1,000 years?
From Himalayan goat herders to European royalty, its journey is as rich as its feel.
✨ Discover the fascinating history behind your favourite fibres.
Link in bio.
03/07/2024
Is your closet a mess? 😩 It’s time for a change! This weekend, join us on a journey to transform your wardrobe from chaos to calm. Our step-by-step guide will help you achieve a beautifully organised closet in just two days.
Does it feel like the season of never-ending colds? Here in London it certainly feels that way sometimes. Keep yourself protected and wrap yourself in the soft embrace of a premium quality checked cashmere scarf, a reliable source of comfort and warmth during these chilly days.
Not only is this collection on discount, but when you buy two, you'll receive the second at a further 25% off. View the full range of check scarves at cashmerechoice.co.uk
26/11/2023
Explore our website for exclusive discounts on luxurious cashmere scarves in a range of vibrant colours ✨ Don't miss out while stocks last ✨ 🛍️ https://ow.ly/kiUH50QaMuu
25/11/2023
✨This weekend our cashmere stoles and wraps are stealing the show with exclusive price drops ✨ Enjoy luxurious warmth when it's cold outside. Act fast – limited stock, unbeatable deals 🛍️ https://ow.ly/XMs350QaLr1
24/11/2023
Wrap yourself in luxury this Black Friday✨ Indulge in ultimate cosiness with our exquisite cashmere blankets ☺️ Limited stock, unlimited warmth ☺️ Don't miss out! Visit our store to secure yours today 🛍️
23/11/2023
Treat yourself to luxurious cashmere this Black Friday weekend! 👑 We are offering excellent prices on premium fibres so that you can keep warm in effortless sophistication when it's cold outside.
17/09/2023
As the leaves begin to turn and the air becomes crisp, embrace the incoming autumn with Laulhere berets. 🍂 Whether you're strolling through town or sipping pumpkin spice lattes, make every moment effortlessly chic. Explore our beret collection today
14/09/2023
Complete your autumn wardrobe with a timeless cashmere scarf. Soft, warm, and oh-so-luxurious, shop now and embrace the outdoors this season.
21/08/2023
Your favourite cashmere pieces deserve the best care 💕
Discover our expert tips for maintaining that soft, luxurious feel while safeguarding it against the elements 🍂
05/07/2023
We love hearing from our customers☺️
Make sure to check out our latest summer cap collection for effortless style and sun protection this season ☀️🏖️🌺🏄♂️
It's always a good time to indulge in the luxurious softness of a pure cashmere blanket. Whether you're snuggling up on the couch, enjoying a good book, or unwinding after a long day, this cashmere blanket will envelop you in pure bliss. Treat yourself or someone special to the ultimate indulgence of cosy luxury. 💕🛋️
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The Cashmere Choice - Shop for London's Finest Cashmere
The Cashmere Choice is a family-led boutique, established in the heart of London in 2001. Our passion for cashmere stemmed from our love for garments with timeless beauty and elegance. We want to share our love for cashmere with the world and are committed to providing our customers with top quality clothing at great prices.
We are devoted to selling exceptional quality, luxury cashmere. We work with top manufacturers to provide our customers with the best fibres and hand-finished garments produced by highly skilled craftsmen.
We pride ourselves on our service and have a no quibbles return policy.
We also work with Sustainable Fibre Alliance manufacturers to promote a global ethical and sustainable standard for cashmere production, in order to preserve grasslands, ensure animal welfare and secure livelihoods.
Our wide collections are well suited for all ages, and make ideal gifts for all members of your family. From cashmere scarves and cashmere wraps, to ladies' cashmere and men's cashmere sweaters – treat yourself and your loved ones to the best quality cashmere that can be worn season after season.
Visit our shop at 104 Strand, London, to experience our lovingly crafted collection and fall in love with the beauty of our cashmere.