25/06/2020
🔲 HOW I STARTED IN FASHION 🔳
British magazine have made this month a wonderful profile of my sustainable brand and I talked about many things,including how I started on fashion system !
SCHON: You began your career as a designer when you were 19. How has your process changed since those early days?
MDS: From the beginning, my work has always been very artisanal, really linked to the handmade. At the time, I worked a lot with denim and patchwork on my creations and used themes. I won a contest in São Paulo with my first collection, which was inspired by military uniforms and Oscar Niemeyer’s architecture. The following year, at 20, I was nominated by Brazilian journalists and fashion designers committee to be part of the official line-up of fashion week in Rio de Janeiro. This very fast trajectory, for a new designer, influenced what I am today. It all happened too fast for me. I had never done an internship in a fashion house, I felt very insecure because my brand paraded with great names in Brazilian fashion. At the time, I designed my collections, chose the fabrics, followed the work of the pattern makers and dressmakers. My brand was a great success in fashion week and Brazilian media, but I felt that I lacked a specialisation. So I sought to work for other Brazilian brands and also specialise in textile and print design. I also worked for three years as a costume designer on the biggest television network Rede Globo, where I was able to perfect my sewing, fashion history knowledge, and even psychological aspects in the composition of characters.
Nowadays, I am a different designer. I am still starting my career in Europe, the relaunch of my brand came discreetly in Brazil in 2018. My way of working is even more artisanal than before. My work also comes with a lot of research. I care much more about the ADN of my brand in each piece created than with the idea of a collection with a precise theme. My concern is to create a wardrobe for contemporary women where key pieces are loaded with emotion.
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