What are the opening hours?

Tuesday 11am - 5pm Wednesday 11am - 5pm Thursday 12pm - 6pm Friday 11am - 5pm Saturday 11:30am - 5pm

Precious

Modern clothing for women from a carefully edited selection of European brands. Find out more at www.precious-london.com, or just pop in and say hello!

Womens clothing from a selection of European niche brands including By Malene Birger, Essentiel Antwerp, Part Two, Selected Femme, Pyrus, Primrose Park, Set, Munthe, Ottodame, Hartford, 360 Cashmere, Becksondergaard and others.

31/05/2026

Here at Precious we are making the most out of London’s heatwave and turned it into the perfect excuse to curate some of our favourite summer pieces.

Come try dresses from Essentiel Antwerp, accessories from Nooki and tops from Numph in our store. Feel the summer vibes!

Open today until 4 PM!

24/05/2026

Finally the sun is here! We have the perfect dresses and accessories from Nooki, Suncoo, Zen Ethic to match the weather.

Polka dots, fresh stripes and straw hats are the perfect pick for your summer vacation or a weekend away.

Come say hi and pick your favourite!

Open today until 4 pm.

10/05/2026

It’s occasion season! Come see our divine selection of dresses including our Jayda dress from Essentiel Antwerp and the Beth Fedora hat in different colourways from Nooki.

Open today until 4pm. Come pick your favourite!

03/05/2026

Our spring wardrobe favourites are waiting for you at Precious. New dresses from Zen Ethic, ruffled shirts from Part Two and our summer hats from Nooki, all perfect to elevate your day-to-day outfit.

Come and see this and lots more! Open today until 4pm.

26/04/2026

Your warm weather wardrobe is ready. Here at Precious we love everything from the new Zen Ethic collection: hand printed florals, stripes and checks for summer. We have also received the Crochet phone bags in 2 colour ways from Nooki.

Stop by and treat yourself to your favourite piece. Open today until 4pm.

19/04/2026

Happy Sunday everyone! Come visit us in our store and shop our latest collection from Essentiel Antwerp, Grace&Mila, Selected Femme and Maison Hotel.

Our special picks this week are our vintage silky triangle scarves in multiple colours and patterns.

Open until 4 pm.

eastendboutique

12/04/2026

Precious curated our favourite items from Essentiel Antwerp, Frnch and Grace & Mila. From pinks to playful patterns and embellished fabrics, come pick up your favourite pop of colour for your spring wardrobe.

Open today until 4pm and Wednesday to Sunday every week.

05/04/2026

Hello April and Happy April! This week Precious has curated artisanal pieces from Maison Hotel.

Think stripes, soft cottons and colourful patterns, all cut-out perfectly for a relaxed fit for your spring wardrobe.

Open today until 4pm, come say hi

29/03/2026

With Easter just a week away, we handpicked some fabulous items to make your celebration special.

Our curated items include the Jhossi Orange bag and denim set from Essentiel Antwerp alongside the Selected Femme Winny denim cap, ideal for a wardrobe refresh.

Come to our store to shop your favourite pieces which combine bold colours, vibrant patterns and soft fabrics. Open today until 4pm!

22/03/2026

This week Precious is bringing you the Parisian escape with a fresh delivery from Grace & Mila and Suncoo. This season’s star picks include the Pompon striped jeans, Vercia Mocha blouse and Loula shirt.

Come to our store and grab yours now! Open today until 4pm.

Address

98 Columbia Road
London
E27QB

Opening Hours

Tuesday	11am - 5pm
Wednesday	11am - 5pm
Thursday	12pm - 6pm
Friday	11am - 5pm
Saturday	11:30am - 5pm

Telephone

+442077392197

Website

http://www.precious-london.com/

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