Precious

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Precious Modern clothing for women from a carefully edited selection of European brands. Find out more at www.precious-london.com, or just pop in and say hello!

Womens clothing from a selection of European niche brands including By Malene Birger, Essentiel Antwerp, Part Two, Selected Femme, Pyrus, Primrose Park, Set, Munthe, Ottodame, Hartford, 360 Cashmere, Becksondergaard and others.

One gilet, endless ways to wear it. Style the chic Gigi Faux Fur Gilet from Nooki Design | UK with our scarf selection i...
16/10/2026

One gilet, endless ways to wear it. Style the chic Gigi Faux Fur Gilet from Nooki Design | UK with our scarf selection in flower and animal prints.

Stop by our store and layer yourself up. Find us in Columbia Road Flower Market. We are open:

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

Loving the mix of pink with khaki this season adding a pretty pop of colour to a classic staple autumn shade and a great...
14/10/2026

Loving the mix of pink with khaki this season adding a pretty pop of colour to a classic staple autumn shade and a great way to switch up your look.

Find us in Columbia Road Flower Market from Thursday to Saturday 11-5 and Sunday 9-4

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It finally feels like Autumn has arrived! Why not treat yourself to a new piece of knitwear from ESSENTIEL ANTWERP and N...
09/10/2026

It finally feels like Autumn has arrived! Why not treat yourself to a new piece of knitwear from ESSENTIEL ANTWERP and Nooki Design | UK . Style it with the corduroy logo cap from ESSENTIEL ANTWERP or wool green cap from SUNNY STUDIO PARIS .

Find us in Columbia Road Flower Market . Our opening hours are:

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

New arrivals from SUNNY STUDIO PARIS including one our most sought after pieces: the Prince of Wales Tweed Blazer.Other ...
07/10/2026

New arrivals from SUNNY STUDIO PARIS including one our most sought after pieces: the Prince of Wales Tweed Blazer.

Other pieces include waistcoats, trousers and caps. Perfect for the autumn Country House style.

Find us in Columbia Road Flower Market . We are open:

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

Go green with envy at our fabulous selection of khakis, limes and avocado greens from Selected, FRNCH and ESSENTIEL ANTW...
03/10/2026

Go green with envy at our fabulous selection of khakis, limes and avocado greens from Selected, FRNCH and ESSENTIEL ANTWERP . Come to our store and pick the finest pieces from knitwear to socks including the classic Lulu Green Melange O-Neck.

Find us in Columbia Road Flower Market. We are open:

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

A pop of colour contrasting with the camo cardigan from ESSENTIEL ANTWERP are the perfect combo to keep you looking cool...
30/09/2026

A pop of colour contrasting with the camo cardigan from ESSENTIEL ANTWERP are the perfect combo to keep you looking cool throughout the Fall.

Find us in Columbia Road Flower Market. We are open:

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

Fresh greens and limes from ESSENTIEL ANTWERP are here, including the Kamore Forest Jacket in 2 colourways: green and bu...
26/09/2026

Fresh greens and limes from ESSENTIEL ANTWERP are here, including the Kamore Forest Jacket in 2 colourways: green and burgundy.

Get yours before they sell out!

Find us in Columbia Road Flower Market. We are open:

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

At Precious Boutique we are loving pops of colour this autumn with the Kristian Pink Knitted Pullover from ESSENTIEL ANT...
23/09/2026

At Precious Boutique we are loving pops of colour this autumn with the Kristian Pink Knitted Pullover from ESSENTIEL ANTWERP or why not add one of our gorgeous silky scarves to elevate your wardrobe.

Stop by our store as soon as you can. We are open:

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

For our fabulous collaboration with Original Duckhead | Umbrellas & Reusable Bags, Precious Boutique matched the perfect...
18/09/2026

For our fabulous collaboration with Original Duckhead | Umbrellas & Reusable Bags, Precious Boutique matched the perfect outfit with our favourite umbrellas in bright shades of Cherry and Olive and prints including the Salsa and the Matisse.

Stop by and grab yours while you can…

Find us in Columbia Road Flower Market. We are open:

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

Such fun styling umbrellas with outfits this week with the lovely team from Original Duckhead | Umbrellas & Reusable Bag...
13/09/2026

Such fun styling umbrellas with outfits this week with the lovely team from Original Duckhead | Umbrellas & Reusable Bags umbrellas.

This is our favourite yellow umbrella shown with fab ESSENTIEL ANTWERP jeans, cool FRNCH jacket and Precious Boutique scarf.

How would you style your duckhead ?

Come and discover open Sunday 9-4pm

Address

98 Columbia Road
London
E27QB

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 12pm - 6pm
Friday 11am - 5pm
Saturday 11:30am - 5pm

Telephone

+442077392197

Website

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