What are the opening hours?

Tuesday 11am - 5pm Wednesday 11am - 5pm Thursday 12pm - 6pm Friday 11am - 5pm Saturday 11:30am - 5pm

Precious

Modern clothing for women from a carefully edited selection of European brands. Find out more at www.precious-london.com, or just pop in and say hello!

Womens clothing from a selection of European niche brands including By Malene Birger, Essentiel Antwerp, Part Two, Selected Femme, Pyrus, Primrose Park, Set, Munthe, Ottodame, Hartford, 360 Cashmere, Becksondergaard and others.

13/06/2026

With the World Cup just around the corner, we’ve curated chic outfits in red, white and blue.

Come to our store and try the April Gingham Top and Antonella Red Blouse from MAISON HOTEL or the classic items from Selected including the Tora Slim Zip Shirt and the Helle Dark Sapphire Short Sleeve Knit.

Open Saturday 11AM to 5PM and Sunday 9AM to 4PM. See you soon!

10/06/2026

The Nuhydra Green Polo from and the Jolor Striped Sweater from are our absolute favourites right now here at .london.

Playful stripes and colours in brushed and soft lightweight cottons.

Open Wednesday to Sunday in Columbia Flower Market.

07/06/2026

We’ve prepared the perfect straw hat selection for you, all from and .

Coming in crème, black and multicolour shades, they are the perfect accessory to brighten up your day.

Come by our store and shop your favourites!

Open Wednesday (11am to 5pm) to Sunday (9am to 4pm)

31/05/2026

Here at Precious we are making the most out of London’s heatwave and turned it into the perfect excuse to curate some of our favourite summer pieces.

Come try dresses from Essentiel Antwerp, accessories from Nooki and tops from Numph in our store. Feel the summer vibes!

Open today until 4 PM!

24/05/2026

Finally the sun is here! We have the perfect dresses and accessories from Nooki, Suncoo, Zen Ethic to match the weather.

Polka dots, fresh stripes and straw hats are the perfect pick for your summer vacation or a weekend away.

Come say hi and pick your favourite!

Open today until 4 pm.

10/05/2026

It’s occasion season! Come see our divine selection of dresses including our Jayda dress from Essentiel Antwerp and the Beth Fedora hat in different colourways from Nooki.

Open today until 4pm. Come pick your favourite!

03/05/2026

Our spring wardrobe favourites are waiting for you at Precious. New dresses from Zen Ethic, ruffled shirts from Part Two and our summer hats from Nooki, all perfect to elevate your day-to-day outfit.

Come and see this and lots more! Open today until 4pm.

26/04/2026

Your warm weather wardrobe is ready. Here at Precious we love everything from the new Zen Ethic collection: hand printed florals, stripes and checks for summer. We have also received the Crochet phone bags in 2 colour ways from Nooki.

Stop by and treat yourself to your favourite piece. Open today until 4pm.

19/04/2026

Happy Sunday everyone! Come visit us in our store and shop our latest collection from Essentiel Antwerp, Grace&Mila, Selected Femme and Maison Hotel.

Our special picks this week are our vintage silky triangle scarves in multiple colours and patterns.

Open until 4 pm.

eastendboutique

12/04/2026

Precious curated our favourite items from Essentiel Antwerp, Frnch and Grace & Mila. From pinks to playful patterns and embellished fabrics, come pick up your favourite pop of colour for your spring wardrobe.

Open today until 4pm and Wednesday to Sunday every week.

Address

98 Columbia Road
London
E27QB

Opening Hours

Tuesday	11am - 5pm
Wednesday	11am - 5pm
Thursday	12pm - 6pm
Friday	11am - 5pm
Saturday	11:30am - 5pm

Telephone

+442077392197

Website

http://www.precious-london.com/

Alerts

Be the first to know and let us send you an email when Precious posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Precious:

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Business
Claim ownership or report listing

Want your business to be the top-listed Clothing Store in London?