18/02/2022
New drop! BLACK IS THE BLUEPRINT 🌏🖤 Going live on the website at 9am tomorrow!
It’s not very often that you see a slogan tee that’s exclusively about blackness and where the statement doesn’t allude to pain or trauma, AND doesn’t specify only 1 or 2 things out of a whole world of blackness. Raising the profile is always a good thing, but I love so much that this simple design celebrates the global impact of Black people.
Whoever you are — whatever you look like — I want you to re-balance the power with the four words on this tee.
For years, Black people have influenced fashion, music, language, CULTURE 🌏 Countless trends today were started by Black people, and while that may be hard to believe, it’s because we are seldom given credit. However, with the help of social media, people are learning more about black history and the influence we have on an astounding amount of things.
The Blueprint tee is about celebrating blackness, giving Black people the recognition they deserve, and seeing us beyond the narrow lens of trauma and othering. BLACK IS THE BLUEPRINT. Out tomorrow. Only love 🖤