06/08/2026
Well… this photo was taken after the hard work had been done! 😂
After a full day building our Spring/Summer 2027 collection, this was us at the end of a brilliant (and very long!) buying day 🤩
The smiles came after hours of building our rails, debating every style and building a collection we genuinely believe you’ll love.
One thing that made yesterday even more special was all of you 🥰
The response to my last post asking what you’d like to see more of from Holland Cooper was incredible 😍
So many of your comments stayed with me throughout the day as we built the range and I can honestly say they helped shape the conversations we had.
We’ve only stocked Holland Cooper since 2023, but it’s become such an important brand for us and one that creates so much excitement with both our customers and our team.
It was lovely to spend the day with Georges, who has looked after us since our very first order in 2023, and Kirsten, who has been looking after our account for the last couple of seasons. Thankyou to them for bearing with my dilemma of what NOT to add to the rail 😜🤣
Sadly, I can’t show you what happened inside the buying room!! That's all top secret for now ...
The day didn’t end when we left Cheltenham. We still had the long drive back to Kent, and next week Ed and I will be back at The Golden Boot committing the final quantities for one of the biggest investments we’ll make this season.
We are excited and we hope you’ll love what we’ve chosen… I honestly can’t wait until we’re finally allowed to share it with you all 💖
