28/01/2020
A brand that supports sustainable fashion ๐ www.sustainableicon.etsy.com ๐
First 3 sweatshirts currently in stock! ๐๐๐
Each year, over two billion t-shirts are sold worldwide with the production of one t-shirt using up 700 gallons of water.
In the UK alone, Britons binned clothes worth ยฃ12.5 billion per year as the rise of โthrowawayโ fashion led to 300,000 tonnes of textiles ending up in landfill. This is unacceptable in a world caught up in a climate crisis. So, weโve set out to create fashionable products that have longevity and a less harmful impact on the environment and ultimately, you!
Our 100% organic cotton made products are a natural, GMO-free fibre that uses less water than standard cotton. In addition, its production does not involve the use of chemicals (no fertilisers or pesticides) and encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. Waste from the cotton ginning process is also recycled for the animal feed industry.
The cuttings off different pieces to make our products naturally produces scrap material. The garments we use recycle excess material are re-process it back into other garments, the idea of throwing this material away is out of the question!
We believe that fair trade and sustainable development are natural: respecting your skin with soft materials; respecting the men and women who make your clothes with dignified working conditions; and respecting the world that we live in by limiting our impact on the environment.
We also believe in helping charities that work tirelessly to fix the problems we are ultimately causing, which is why we donate 10% of every item sold to WWF to help wildlife all over the planet!
An item of clothing should be a long lasting, sustainable garment you feel proud to wear time and time again.