Identity Fashion

07/08/2026

Enjoy some discounts on our latest summer collection.
When is gone is gone 🫶

29/07/2026

Few new designs from Fe**sh arrived today 💕

13/07/2026

Some pieces don’t follow trends. They create their own.

Designed for women who appreciate effortless elegance, luxurious fabrics and timeless style.

✨ Limited Edition
✨ Natural fabrics
✨ Made to be worn and loved for years

Available now at Identity Fashion, Royal William Yard.

08/07/2026

✨ Celebrating 11 Years of Style in the Heart of Plymouth ✨

As Identity Fashion celebrates 11 incredible years at Royal William Yard, we couldn’t think of a more fitting backdrop than one of Plymouth’s beautiful Guiding Lights.

Just like a lighthouse guides ships safely home, we’ve spent the last 11 years helping our customers discover their own unique style—building lasting relationships, celebrating individuality, and being proud to call this vibrant waterfront community our home.

This summer, explore the Guiding Lights Trail, with five stunning lighthouse sculptures here at Royal William Yard and over 40 across Plymouth, all raising funds for St Luke’s Hospice Plymouth.

If you’re visiting the trail, we’d love you to pop into Identity Fashion and celebrate our birthday with us. Discover our latest collections, enjoy the atmosphere, and be part of the celebration in one of Plymouth’s most iconic locations.

Here’s to our city, our wonderful customers, and many more years of fashion with purpose. 💙

Photography by Jack Witek
Model Isis Davidge

24/06/2026

✨🎉 WE’RE TURNING 11! 🎉✨

Join us as we celebrate 11 wonderful years of fashion, style, and the incredible community that has supported Identity Fashion every step of the way.

🥂 Welcome drinks from 12 PM
📅 Saturday, 11 July
📍 Royal William Yard
⏰ Celebration continues until 6 PM

Enjoy:
✨ Exclusive discounts
🎁 Raffle prizes
💝 One lucky buyer will WIN a £100 voucher to spend in-store!

This milestone wouldn’t be possible without our amazing customers, and we’d love for you to celebrate with us. Bring your friends, enjoy a glass of bubbly, and let’s make this anniversary one to remember!

Thank you for being part of our journey – here’s to the next chapter together! ❤️

22/06/2026

https://www.malvie.fr/post/forest-lewis-as-long-as-i-get-to-keep-telling-stories-through-images-i-ll-be-happy

Getting into fashion photography felt like more of a certainty for me, I started taking photos over 15 years ago when I used to skate, as I got older i quite skating and photography just kind of lingered in the background as I focused on my tattoo career, years later my now fiancé encouraged me to ...

17/06/2026

New collection of beautiful Italian leather bags 👌

16/06/2026

Sneak peek of what is new in store RWY Royal William Yard

08/06/2026

What a beautiful evening celebrating the launch of Megan’s new collection — Dart & Grey ✨

Last Friday marked the beginning of something truly special. A collection of perfectly tailored designs, created with elegance, individuality and sustainability at its heart. Every piece reflects Megan’s passion for bespoke fashion and timeless style.

Thank you to everyone who joined us to support this exciting new chapter and made the evening such a success. We are so proud to showcase this stunning collection exclusively at Identity Fashion.

29/05/2026

We’re so excited to invite you to the launch of Megan’s brand new exclusive collection for Identity Fashion ✨

Designed and handmade right here in Plymouth, this beautiful collection celebrates creativity, individuality and local talent. Join us in store to discover Megan’s unique designs and support fashion made with passion ❤️