25/08/2026
SS27 | THE FIRST LOOK 🤍✨
This Thursday evening, we’re doing things a little differently.
For the first time, we’ll be presenting our SS27 Collection through a live catwalk but this isn’t simply a reveal of new dresses and colours.
It’s an opportunity to show you how we can work for your wedding.
At Bridesmaid by JB, we’ve always believed that choosing a bridesmaid dress shouldn’t just mean choosing one finished design from a rail. Our collections are made to measure and designed with possibility in mind, giving you the freedom to take a style you love and make considered changes to create something that feels right for your individual bridesmaids.
We’ll be demonstrating this LIBRIDESMAID BY JBidesmaidbyjb
You’ll see our dresses styled and transformed in real time, exploring different design details, customisation options and ways the same style can take on a completely different feel.
Alongside this, we’ll be introducing our latest design concepts, new colour additions and a few things we’ve been working on behind the scenes that we’re very excited to finally share
Think of it less as a traditional collection launch, and more as an introduction to what’s possible at Bridesmaid by JB
SS27 PREVIEW EVENING
Thursday 27th August
6:30pm–7:30pm
LIVE on TikTok
If you’re planning a 2027 or 2028 wedding, join us for the first look at SS27 and discover just how personal choosing your bridesmaid dresses can be.
One bridesmaid collection. So many possibilities for your bridesmaids 🤍