Ellor & Co.

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Ellor & Co (formerly Baby Ellor)
Stylish, safe silicone toys for little hands & big imaginations
Trusted by parents, loved by little ones
The Mum Club Toy Sponsor | Featured in Brood Magazine
UK Mum Founded Business
www.ellorandco.co.uk

12/08/2026

The things you have to do when you own a small business 😂

Did I start a toy business thinking I’d also have to become a content creator, model, videographer, editor AND occasional influencer? Absolutely not 😂

But here we are…

So if you could just place an order and we never speak of this again, that would be great 🤝😂

Never would I have thought I’d get so attached to a big metal truck 😂🤍It’s funny how something as simple as a car can en...
08/08/2026

Never would I have thought I’d get so attached to a big metal truck 😂🤍

It’s funny how something as simple as a car can end up holding so much of your life.

We drove around the North Coast 500 in this on our babymoon, listening to Gerry Cinnamon on repeat, before we’d even become Mum and Dad.

Then it became the car we brought both our babies home in for the very first time 🥹 The car packed to the brim for camping trips, days out, nursery runs and those visits to Santa 🎅

But it’s also quietly been there through so much of the Ellor & Co journey.

It got me to events when I was nervous about going on my own, carried ridiculous amounts of stock to pop-ups and events, and took me to places where I’ve met some amazing people and become part of a community through Brood. Somehow, this big truck became part of building my little business without me even realising it.
And now, after 5 years, the lease is up and it’s time to say goodbye.

I’d be lying if I said it hasn’t got to me more than I expected. I think because it feels like we’re closing a little chapter of our lives.
But this decision also means less pressure and more breathing space for us as a family. And that matters more than any car ever could.

We don’t even have another car lined up yet, which feels slightly like I’ve lost an arm considering I’ve had a car since I was 18… and before that I had a scooter 😂
Events might slow down for a little while, camping trips might have to pause, and things might look a bit different.

But maybe that’s okay.

I’m slowly learning that moving forward doesn’t always mean going bigger or having more. Sometimes it’s simplifying things, taking a bit of pressure off and making more space for the people/things that matter most.
So goodbye big truck 😂 You’ve carried a lot more than just us over the last 5 years 🤍

Three years ago, The ‘Ellor’ brand  was just an idea.Today, it’s become part of our family’s story.They might not rememb...
05/08/2026

Three years ago, The ‘Ellor’ brand was just an idea.

Today, it’s become part of our family’s story.

They might not remember the late nights, the early mornings or the endless cups of coffee. They won’t remember every market, every photoshoot or every order packed at the kitchen table.

But I hope they remember seeing their mum believe in herself.

I’m not building a business instead of raising my children. I’m building it with them.

Because if there’s one lesson I hope they carry with them, it’s to believe in themselves as much as I do!

When you borrow your brother’s tortoises for a trip to the pretend vets... 😂🐢Honestly, I was so gutted when these two we...
04/08/2026

When you borrow your brother’s tortoises for a trip to the pretend vets... 😂🐢

Honestly, I was so gutted when these two went home. They were the calmest little creatures and I just loved having them nearby while I was creating content. I think they quite enjoyed being the patients for our silicone Vet Set too! 🤍

If you’ve got a little animal lover at home, our Silicone Vet Set is currently 30% off with code VETS30 to celebrate the summer holidays. We’re also including a FREE cotton storage bag with every set, so it’s easy to keep everything together after play.

💡Top tip: One thing I always do when my children are playing role play is leave out some paper and pencils. It doesn’t have to be anything fancy - they’ll write appointment cards, shopping lists, prescriptions or little notes. It’s such an easy way to encourage mark making without them even realising they’re learning.

Happy playing! 🐾

Calling all little vets! 🩺🐾Our silicone Vets Set is 30% off for the summer holidays! Perfect for imaginative play at hom...
03/08/2026

Calling all little vets! 🩺🐾
Our silicone Vets Set is 30% off for the summer holidays! Perfect for imaginative play at home or in the garden.

Use code VETS30 at checkout on our website and you’ll also receive a FREE cotton storage bag with every Vets Set order.

Offer available while stocks last.

02/08/2026

Run don’t walk 30% off our silicone vets set!! For limited time 🐾 perfect for pet lovers

31/07/2026

Every little patient deserves the best care. 🐾

Our Silicone Vet Set encourages imaginative play, confidence and endless storytelling. And for a limited time, it’s 30% off.

Use code VETS30 at checkout before it’s gone. ✨

⭐️⭐️⭐️⭐️⭐️The best toys 💙Reviews like this mean so much to us. 🥹It’s amazing to hear our Stacking Cups are helping littl...
31/07/2026

⭐️⭐️⭐️⭐️⭐️
The best toys 💙

Reviews like this mean so much to us. 🥹

It’s amazing to hear our Stacking Cups are helping little ones through teething, while our Pebbles are becoming another firm favourite for sensory play and chewing too.

There’s still time to save 15% on our Stacking Cups with code STACKING15 at checkout.

Thank you for every review, photo and recommendation – they genuinely help our little business grow. 🤍

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