Etta Loves

Scientifically sensory baby essentials that support visual development and make many moments easier Magic for babies, calm for parents.

The first sensory baby essentials specifically designed to stimulate babies’ cognitive and visual development through the wonder of science.

26/05/2026

For the first few months, a newborn’s world is blurry and muted, so they can see that something is going on, but not well enough to know what they’re missing out on - which is a bit of luck! It changes quickly though, as you can see, so brace yourself! 🍦

25/05/2026

Too hot to say anything other than our Spring savings are on, with savings on incredible sensory products you’ll use and love every day, amazing gifts they’ll thank you for and even 15% off our stunning Liberty collaboration. So next time you’re escaping the sun and feeling a bit 🥵 check it out ☀️

22/05/2026

Calmer days. Happier babies. Learning to see. Now with Spring Savings 🌼🌺

UK website only

19/05/2026

> Swipe to see how it looks to a newborn.

Surprised? I love being able to show you how the world looks to a baby month by month. It’s what drives our pattern design but is also just so incredibly fascinating to see.

What would you like to see us run through the software at The Sussex Baby Lab next?

18/05/2026

When I had Etta, before Etta Loves existed, I ended up with a basket of toys for her. Some were gifts, some I bought because a friend had them for their baby, but none of them made it into our daily routine.

I put together the Sensory Starter Kit to help you avoid making that same mistake. Three of our award-winning products: the muslin 3-pack in your choice of animal or plant prints, the grasp ball, and our sensory hanging squares, all designed to be visible and interesting to support your baby’s eyes and brain from day one.

One less thing to figure out before they arrive, and a lot of money saved from things they won’t use.

I hope you love it 👀

14/05/2026

If you can get outside in between the hail storms, Spring is genuinely one of the best sensory playgrounds there is 🌼

New on the blog, read about how simple but effective it can be to enjoy the sights, sounds and sensations of Spring.

13/05/2026

Black and white might capture a baby’s attention, but it’s the science that keeps it.

Listen on to find out from Jen (founder and Etta’s mum) what sensory means to us and why the science really does make all the difference to your baby’s experience.

Address

Southend-on-Sea

Website

http://www.ettaloves.com/

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