Superlove Merino

Superlove Merino Multi-Award Winning Merino Wool sleeping bags and clothing for little ones aged 0 - 14. Ethically made in the Uk and EU from premium Superfine Merino Wool

Superlove is an adventurous brand for adventurous tots. Superlove merino clothing performs every bit as well as the sort you will find on the most intrepid (and discerning) of adults. Superlove’s 235gsm merino is perfectly weighted to keep little ones snug, dry and comfortable all day long and all year round. We are just as passionate about making the world a better place for our Superloved littl

e ones to grow up in. This means using the best quality merino that will last the distance, we trade fairly all the way and are ethical in everything we do. Let the adventure begin...

A little layer. A lot of uses.Cooler mornings are on their way, and with school and nursery just around the corner, our ...
26/08/2026

A little layer. A lot of uses.

Cooler mornings are on their way, and with school and nursery just around the corner, our superfine Merino vests make a brilliant little layer underneath everyday clothes.

Soft, breathable and naturally temperature regulating, they’re perfect for those in-between days when the temperature can change from morning to afternoon.

Get 20% off all Merino vests from Wednesday 26 August to Monday 31 August with code VEST20.

A useful layer for now, and even more useful once school and nursery start.

Shop Merino vests →

No pressure.No perfect holidays.No packed itinerary.Just 16 simple things to do together before the summer holidays are ...
21/08/2026

No pressure.
No perfect holidays.
No packed itinerary.

Just 16 simple things to do together before the summer holidays are over.

From little toddlers to bigger kids. From sunny days to the slightly more British ones. Most cost very little, need very little planning, and can happen pretty much anywhere.

Sometimes the best summer days are the ones you didn’t plan too much.

Swipe through for 16 little adventures.

Little bodies are busy all night long. They wriggle, roll, change position and naturally adjust their temperature as the...
14/08/2026

Little bodies are busy all night long. They wriggle, roll, change position and naturally adjust their temperature as they move through different stages of sleep.

When they get too warm, the covers are often the first thing to go. And once they’re off, they don’t always find their way back again.

Our Merino sleeping bags stay with them as they move, with superfine Merino helping to keep them comfortable through the night.

Soft. Breathable. Naturally temperature regulating.

Perfect for little sleepers who don’t stay still.

Play all day. Sleep all night.

MerinoWool

06/08/2026

Some of the best childhood memories don’t happen on screens or in perfectly planned moments.

They happen climbing trees. Building dens. Jumping puddles. Following a trail just to see where it leads.

That’s why we made our Merino Hoodie. Naturally breathable, beautifully soft and ready for changing weather, it’s a layer children can pull on and forget about while they get on with the important business of being outside.

Because childhood belongs outdoors. 🌿💚

There’s something comforting about knowing what comes next.A warm bath. Pyjamas. A story. One last cuddle.Children thriv...
25/07/2026

There’s something comforting about knowing what comes next.

A warm bath. Pyjamas. A story. One last cuddle.

Children thrive on those familiar little rituals, and while every bedtime looks different, it’s often the moments before bed that help set the tone for a good night’s sleep.

These are a few of the habits we’ve come to love in our own homes. We’d love to know... what does bedtime look like in yours? 🌙

20% OFFEnds tonightFor wherever summer takes them
17/07/2026

20% OFF
Ends tonight

For wherever summer takes them

Bedtime doesn’t always mean stillness either.Kicks, turns, duvet off, duvet on again.A bit too warm. Then suddenly a bit...
05/07/2026

Bedtime doesn’t always mean stillness either.

Kicks, turns, duvet off, duvet on again.
A bit too warm. Then suddenly a bit cold.

Little bodies don’t stay in one “setting” all night. They move through them.

Merino helps smooth that out.

It naturally responds to changes in temperature and moisture, helping keep things more consistent so they are not waking up overheated or chilly as often.

Not magic. Just nature doing what it already knows how to do.

Sleep all night. Wake up ready.

Children don’t really do “still”.They run hot. Then cold.They climb, jump, sit in the sun for a minute, then disappear i...
05/07/2026

Children don’t really do “still”.

They run hot. Then cold.
They climb, jump, sit in the sun for a minute, then disappear into shade, wind or water.

One minute they are everywhere at once. The next it’s snack break on a rock.

That’s the thing about childhood, it’s constantly changing.

And that’s exactly where Merino makes sense. It helps keep little bodies comfortable as they move through all those shifts. Warm when they slow down, breathable when they don’t. It deals with moisture naturally, so they don’t get that damp, sticky feeling when the energy spikes.

Play all day. Let nature handle the rest.

A simple trick for hot summer days. 💦On really warm days (like right now!), lightly dampen a Superlove Merino vest and e...
26/06/2026

A simple trick for hot summer days. 💦
On really warm days (like right now!), lightly dampen a Superlove Merino vest and enjoy a natural cooling effect as the moisture evaporates.

Merino’s clever fibres wick moisture and help regulate body temperature, keeping little ones more comfortable in the heat.

We swear by this one - especially for beach days, paddling pools and summer adventures.

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Unit 3L, Kentmere Mills
Staveley
LA89QR

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