Imogen Ruby

04/06/2026

Shopify fixed the problem late yesterday afternoon and I’ve spent this morning making sure everything is working both in the shop and online. Thank you for your patience ❤️

We’ve also been busy uploading new stock - both toys and clothing, which we’ll be sharing over the next few days. The eagle eyed amongst you have already spotted them and things are being snapped up (hopefully not before I post about them! 😂)

03/06/2026

27/05/2026

Look at these fantastic new cars that have just arrived from Le Toy Van! It’s impossible to pick our favourite features of these cars - the attention to detail in the designs, the names, their wooden design or that they are made in England. We love them!

Which ones would you love to see on our shelves?

26/05/2026

Our sale continues this week with 30% off full priced clothing. As the heat continues it’s a good time to pick up some summery bits to keep your little ones cool! Thank you to everyone who supports us, by interacting with our posts, telling friends about us or shopping with us ❤️

25/05/2026

We’re open today celebrating the lovely sunshine on this Bank Holiday Monday! Pop in and have a browse!

23/05/2026

It’s time for our mid season sale! 30% off full priced clothing this week, our shop in Steyning is open from Tuesday - Saturday 10am until 4pm and you can order online all the time 🥳 The discount is applied automatically in the basket :)

22/05/2026

The sun is shining and it looks like it is here to stay for a while! 🌞 We have just unpacked some new GOTS certified organic cotton sun hats from and to add to our range. They are perfect for keeping your little one protected from the sun all summer! ❤️🌞

21/05/2026

Check out these super cute Little Peeps dolls from .design! We’ve restocked a few and added the gorgeous little Heidi Bear to our collection too! They are so wonderful for imaginative play - including in dolls houses and are suitable from birth.

14/05/2026

Dolls! We have such a lovely selection of dolls in the shop at the moment! Whether you are drawn to the Fair Trade Lanka Kade dolls, the super soft Jumini rag dolls are the super cute Threadbear mini dolls there is something for everyone! ❤️

08/05/2026

We’ve restocked the lovely Button and Sq**rt cards and colouring books as well as some of the activity books. There is such a fantastic range of animals within this collection and they’re such a lovely way to teach your children about the animals around them!