Imogen Ruby

08/07/2026

We’ve restocked our SCRUNCH - the original and juminitoys bath toys this week just in time for more sunny weather! Whether your little ones are playing in a cooling bath, in the paddling pool, in a stream or at the beach these toys are perfect🥳

02/07/2026

Introducing a new clothing brand to us! Gorgeous handmade organic cotton clothing by biau-biau! These stunning rompers are handmade in their workshop in Ireland and they are so beautiful and soft! With matching hats they make a lovely gift or fun outfit for any season! 🥰

09/06/2026

Nothing says Great British Summer like rain! I have fond memories of sheltering under a picnic blanket during one torrential downpour mid picnic with my family 😂 Fortunately you won’t need to hide under a blanket as we have recently restocked these gorgeous umbrellas by and !

04/06/2026

Shopify fixed the problem late yesterday afternoon and I’ve spent this morning making sure everything is working both in the shop and online. Thank you for your patience ❤️

We’ve also been busy uploading new stock - both toys and clothing, which we’ll be sharing over the next few days. The eagle eyed amongst you have already spotted them and things are being snapped up (hopefully not before I post about them! 😂)

03/06/2026

27/05/2026

Look at these fantastic new cars that have just arrived from Le Toy Van! It’s impossible to pick our favourite features of these cars - the attention to detail in the designs, the names, their wooden design or that they are made in England. We love them!

Which ones would you love to see on our shelves?

26/05/2026

Our sale continues this week with 30% off full priced clothing. As the heat continues it’s a good time to pick up some summery bits to keep your little ones cool! Thank you to everyone who supports us, by interacting with our posts, telling friends about us or shopping with us ❤️

25/05/2026

We’re open today celebrating the lovely sunshine on this Bank Holiday Monday! Pop in and have a browse!

23/05/2026

It’s time for our mid season sale! 30% off full priced clothing this week, our shop in Steyning is open from Tuesday - Saturday 10am until 4pm and you can order online all the time 🥳 The discount is applied automatically in the basket :)

22/05/2026

The sun is shining and it looks like it is here to stay for a while! 🌞 We have just unpacked some new GOTS certified organic cotton sun hats from and to add to our range. They are perfect for keeping your little one protected from the sun all summer! ❤️🌞