17/09/2026
Hi hi hi! A lot of things have happened this year, & a lot of things yet to... but I haven't really shouted about it. I've been feeling reflective, here's what I've learnt...
1. For years my lead time has been same day. You order before 4pm, it's embroidered & sent that day. That was A) no longer feasible, & B) I needed to be kinder to myself. I've changed it to 1-3 days with standard 2nd class post. It's made no difference on sales.
2. I've always struggled to grow my Etsy UK store, since I launched it 12 years ago, it's never taken off. THIS was the year, & I'm up over 100%
3. I turned 35. It was a milestone.
4. I know now that I'm not scared of change. Actually, I need change to thrive. I don't want things to stay the same, I'm at my best when life is growing & evolving.
5. The business is having its biggest change to date. And that means, I have to think real carefully about what products A) I want & B) Are most profitable.
6. Peak never ended this year, for the first time, I've been flat out all year round. There's never a moment without online orders or a wisting list for the embroidery service.
7. Because of ^ there's many things I know I should be doing, but simply can't. Some I feel guilty about, but posting on social media isn't one of them. It may not always be that way, but for this year, it's a relief of my to do.
8. I never used to say no. I took ever job, no matter what. Recently, I've had to say no & it feels good. I can choose the jobs I want & try not to feel the pressure of saying yes.
9. The hankies. Omg the hankies. Omg I have embroidered so many darn hankies. Over 500 this year, they took off immediately when I started selling them, only in January. I can't believe there wasn't a time I didn't sell hankies.
10. If something goes wrong (and it does), I'm much better and holding my hands up & saying, hell, that didn't work out, I can't go any further with this, but here's what I can offer instead. Sometimes it's not worth flogging a dead horse.
Doea all my learnings makes sense?! Maybe. What about you?