TROY London

TROY London TROY London is a British designed luxury clothing brand with a focus on timeless outerwear

TROY is a British luxury clothing brand, with a focus on timeless and sustainable outerwear and wardrobe staples. An antidote to fast fashion, we thoughtfully launch a select few lines to our collection each year and produce in small batches at a time to prevent waste. We proudly work with only the best of British Manufacturing and highest quality materials. Producing in the UK helps us maintain a

lower carbon footprint and support British businesses. Founded in 2013 by sisters Rosie and Lucia Ruck Keene our mission has always been to design timeless coats, jackets and styles that you can count on season after season, year after year.

05/07/2026

A Sunday well spent 🌟

Our Closing Sale continues with clearance ofders across the collection💫

Everything Must Go - Final Clearance Prices💫We don’t believe in waste… which is why we have made our final reductions… ...
26/06/2026

Everything Must Go - Final Clearance Prices💫
We don’t believe in waste… which is why we have made our final reductions…

Heatwave dressing 🌞With temperatures set to soar tomorrow we know where we'll be headed 🌊Alex wears our 100% cotton Men'...
25/06/2026

Heatwave dressing 🌞
With temperatures set to soar tomorrow we know where we'll be headed 🌊Alex wears our 100% cotton Men's Tracker Jacket in Navy, also available in Khaki 🔸


Heatwave dressing 🌞With temperatures soaring we know where we'll be headed 🌊Alex wears our 100% cotton Men's Tracker Jac...
24/06/2026

Heatwave dressing 🌞
With temperatures soaring we know where we'll be headed 🌊Alex wears our 100% cotton Men's Tracker Jacket in Khaki, also available in Navy, and 50% off on our Closing Sale!

Your walking companion 👣Cotton, breathable, and there for you in unexpected showers, the TROY Wax Jackets have you cover...
23/06/2026

Your walking companion 👣Cotton, breathable, and there for you in unexpected showers, the TROY Wax Jackets have you covered ☔
Now yours at special reduced prices in our Closing Sale⭐

The Closing Sale is here.With limited stock remaining, prices have never been better💫Now at up to 70% Off!
18/06/2026

The Closing Sale is here.
With limited stock remaining, prices have never been better💫
Now at up to 70% Off!

A toast to the weekend 🥂Sculptor and co-founder wears our Men's Suede Gilet in Chocolate, also available in Navy and ...
12/06/2026

A toast to the weekend 🥂
Sculptor and co-founder wears our Men's Suede Gilet in Chocolate, also available in Navy and Tan ◆

This June raise a toast to the men with TROY's final menswear collection, now with special reductions💫

10/06/2026

Striding through the week 🚶‍♂️
Whatever the weather, stay right as rain in TROY 🌟
Shop the final collection before its gone◇

Back in Black ◼️Not overthought. Not overdone. Just a really excellent jacket. The Black Wax Parka is lightweight, breat...
01/06/2026

Back in Black ◼️
Not overthought. Not overdone. Just a really excellent jacket. The Black Wax Parka is lightweight, breathable, fully waterproof and built for wherever you’re headed🌧️

Walk the walk in TROY 👣Our final collection is now reduced and selling fast⏰If there are pieces you have long admired, w...
26/05/2026

Walk the walk in TROY 👣
Our final collection is now reduced and selling fast⏰If there are pieces you have long admired, we invite you to select some final TROY to treasure, whilst availability remains💫

Address

Thetford

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442034578549

Website

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