07/11/2023
Job Title: Digital Marketing Officer
Digital Marketing Officer Job Profile
Digital Marketers are responsible for Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, Maintaining assigned company social media presence across all digital channels, and Measuring and reporting on the performance of all digital marketing campaigns; in order to increase brand awareness, improve Marketing efforts and increase sales.
Digital Marketing Officer Job description
Our growing company has an opening for a full-time and a part-time, entry-level Digital Marketer that will allow this person the luxury of working from both home and office. We are looking for a person at the beginning of his/her career who is willing to learn rapidly to ultimately make our team even better.
This person will be responsible for combining marketing and digital media management skills to architect and enhance assigned company digital media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns. You will be working closely with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Digital Marketing Officer Job Duties and Responsibilities:
• Plan and execute all digital marketing, including SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Attend educational conferences and offered training in Digital Marketing
Digital Marketing Officer Requirements and Qualifications:
Core values
• Ability to work without supervision
• Team player and being a person of integrity
• Attention to Detail, Self-Motivated, Creative Problem-Solving Skills
• Good time-management skills
Others
• Diploma or BS degree in marketing or a related field
• Experience or Knowledge in digital marketing
• Experience or Knowledge in leading and managing SEO/SEM/SMM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience or knowledge in optimizing landing pages and user funnels
• Experience or knowledge with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
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