Excuse my french

Excuse my french Family concept store based in Hong Kong. 🇭🇰
Specialized in blended knit. Exquisite fabrics from France by Deveaux company. 🇫🇷

The geometry of the wind. Effortlessly chic in our signature striped knit. Born in Brittany, carried by the ocean.www.ex...
05/06/2026

The geometry of the wind.

Effortlessly chic in our signature striped knit. Born in Brittany, carried by the ocean.

www.excusemf.com

What we are made of :A piece of our heart, a glimpse of our roots. This is the manifesto behind everything we create at ...
04/06/2026

What we are made of :

A piece of our heart, a glimpse of our roots. This is the manifesto behind everything we create at Excuse My French.

From natural fabrics to our deep love for Brittany, we believe in mindful, timeless, and limited fashion. Made for the family, inspired by the ocean.

Chasing the horizon in our lightweight cotton-linen marinière, paired with the iconic EMF denim tote bag. The ultimate c...
02/06/2026

Chasing the horizon in our lightweight cotton-linen marinière, paired with the iconic EMF denim tote bag.
The ultimate combination for those who carry the spirit of the ocean wherever they go.

Ready to pack your essentials and set sail?

Embracing the open sea... Inspired by the wild spirit of Brittany, our iconic striped knit dress is made for sun-drenche...
30/05/2026

Embracing the open sea...

Inspired by the wild spirit of Brittany, our iconic striped knit dress is made for sun-drenched days and salty hair.

www.excusemf.com

Set sail for Brittany in our striped Bardot top! A nod to timeless French chic, it's been reimagined for your seaside ge...
28/05/2026

Set sail for Brittany in our striped Bardot top!

A nod to timeless French chic, it's been reimagined for your seaside getaways (or sunny days in Hong Kong). The off-the-shoulder cut adds an effortlessly feminine touch.

Ready to set sail in style?

The Men's Vibe Collection.Under the breath of Brittany lie layered lines and an effortless form.Discover our new Liam Ja...
26/05/2026

The Men's Vibe Collection.

Under the breath of Brittany lie layered lines and an effortless form.

Discover our new Liam Jacket in store now.

www.excusemf.com

24/05/2026

EMF is lauching The Brettany collection. 

Every stripe is an inheritance.
With Heritage EMF’s very first collection Brittany is at the core.
From the sea and the sailors’ spirit to timeless simplicity, its origins live in the details turning a symbol into style, made to last.




a bit of History : The sailor shirt is more than just a pattern; it’s a symbol of Breton heritage. Born from the hands o...
22/05/2026

a bit of History :

The sailor shirt is more than just a pattern; it’s a symbol of Breton heritage. Born from the hands of sailors, it has stood the test of time to become a symbol of freedom, with its stripes, simplicity and spirit of the open sea. At EMF, we embrace this same spirit, designing pieces that move with the wind and bring authenticity to everyday life. We transform a symbol of the horizon into our brand signature. Excuse my French, but it's the soul of Brittany that sets the tone here.

Address

28 Beach Road, Repulse Bay/75 Hollywood Road, Central
Hong Kong

Opening Hours

Monday 10:30 - 19:00
Tuesday 10:30 - 19:00
Wednesday 10:30 - 19:00
Thursday 10:30 - 19:00
Friday 10:30 - 19:00
Saturday 10:30 - 19:30
Sunday 09:00 - 19:30

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