FabriX

Founded in 2022 emerged as a trailblazer in digital fashion, carving out a space on the cutting edge of fashion’s digital frontier.

Emerging creativity, fusing artistry with technology and redefining how fashion is imagined, produced, and experienced.

01/09/2026

Ever feel like online shopping has too many choices, but nothing you actually want? You’re not alone.

According to the 9th Annual State of Fashion Report by McKinsey & Company and BoF Insights, consumers in 2025 are facing choice fatigue. With the rise of dupe culture, climate impacts, and shifting global trade, shoppers are fiercely prioritizing value. The secret weapon for brands fighting for attention? AI-powered personalization. Smart e-commerce players are moving away from endless scrolling and moving toward hyper-targeted discovery. By using AI to curate content and streamline search, brands can turn overwhelmed browsers into confident buyers. If you aren‘t using AI to make your customer’s shopping experience seamless, fast, and highly personal, you‘re leaving sales on the table.

28/08/2026

“Chaos in shimmer through the veil of order.”

For Japanese designer VIVIANO, fashion is about turning complexity into form.

With SS27 menswear just launched and womenswear on the horizon, we caught up with VIVIANO to talk about the brand’s DNA, Japanese precision, digital tools, AI, and the future of fashion presentation.
“Things may look chaotic on the surface, but underneath, everything follows an order that we’ve created.”

At the heart of VIVIANO is a belief in strength and softness, precision and emotion, structure and freedom. Rather than designing around fixed gender boundaries, the brand allows each idea, silhouette and emotion to move freely between different qualities.

Craft × Digital
Graduating from Bunka Fashion College, VIVIANO developed a deeply hands-on approach to pattern-making. Today, CAD is an essential part of the process:
“CAD allows me to take something that exists in my imagination, develop it in two dimensions, and eventually turn it into something three-dimensional on the body.”

And what does innovation mean to VIVIANO?
“A never-ending pursuit.”
While AI has entered the studio for research, organisation and everyday tasks, it has yet to become part of the creative process.
“For me, it’s a tool — a very useful one — but it’s still a tool.”

At FabriX, we’re interested in exactly this evolving relationship between human creativity and digital possibility—not replacing the people behind fashion, but giving them new ways to work, explore and build.

With VIVIANO now looking towards a more international direction and exploring new ways to present its collections, there’s much more to come.

Follow VIVIANO for what’s next.

25/08/2026

Nostalgic hardware, slow beadwork, and unfiltered memory.

For Guangzhou-based designer Yueqi Qi, technology isn’t cold—it’s emotional. Her recent collections fuse hyper-feminine aesthetics with Y2K tech relics, wrapping beaded jewelry around headsets, headphones, and vintage Walkmans.

“They’re still technology, but they start to feel like jewelry carrying memories,” Yueqi explains. “I love the contrast between something technological and something made very slowly by hand.”

Drawing inspiration from dreamy cinema, blurred memories, and street-level discoveries, Yueqi balances digital imagination with physical craftsmanship:

AI as a Creative Sandbox.
She uses AI to quickly map out feelings and images that are hard to explain, before translating them into physical garments, sets, and textiles.

“AI is another creative tool. Sometimes I have an image or a feeling in my head that’s difficult to explain, and AI helps me explore that world very quickly. Then I can take something from that process and translate it back into something physical—whether it becomes a garment, a material, a set, a photograph, or something completely different. One moment I might be developing a garment, and the next I’m thinking about styling, making an image, designing a graphic, or imagining how the whole story should be presented.”

Being steps away from manufacturing allows her team to source unexpected materials, test ideas in real time, and iterate without friction.
“We can find a strange material, bring it back to the studio, experiment with it, change our minds, and try something completely different very quickly. That immediacy gives me a lot of freedom to experiment, which is very important to the way I work.”

Outside the Calendar
Stepping off the traditional fashion calendar, she releases work only when there’s a real story to tell:“I want to make things when I actually have something to say, not just because the calendar says it’s time.”

Follow Yueqi Qi and visit their official site to explore new drops, global stockists, and behind-the-scenes processes—because sometimes the journey is even more interesting than the final image.

21/08/2026

From Venice Biennale to the future of sculptural couture.

When your work is exhibited alongside masterworks from Christian Lacroix and Comme des Garçons, you know you’re defining a new era of fashion. Palestinian-born designer Ayham Hassan recently presented his work in The Only True Protest Is Beauty at the 60th Venice Biennale inside the Palazzo Pisani Moretta.

“To see my work occupying those rooms was deeply overwhelming, but incredibly encouraging,” shares Ayham. “The conversations I had with Dries Van Noten are words I will never forget.“

At FabriX, we believe true beauty exists at the intersection of traditional craft and advanced technology:
Heritage & Memory:
Ayham begins every collection with emotion, translating cultural archives and stories into exaggerated, protective silhouettes that transform the body into a living canvas.

Tech Meets Craft:
Inside his studio, he use tools such as CLO3D, Blender, 3D scanning, Adobe Creative Suite, and digital pattern-making and fabrication processes during different stages of development depending on the project and its conceptual process and statement.

”For me, the interesting question is how these technologies can enter into dialogue with artisanal knowledge—how something ancient can meet something new and produce a language that belongs to the present. I’m interested in technology when it expands what the hand can do rather than replacing it. My practice is deeply connected to traditional craft and inherited knowledge, but I don’t see tradition and technology as opposites. “

Ayham is currently developing his next major artisanal collection, aiming to present in London and Paris. Stay tuned. Ayham Hassan

18/08/2026

The Secret Fashion War for Your Face: What You Missed About Smart Glasses

Think smart glasses are just for tech nerds? Think again. The battle lines for the next generation of AI hardware are officially being drawn on the fashion runways of Milan and Seoul. If you look closely at the web of partnerships forming between Big Tech and Luxury Fashion, a massive proxy war is happening right in front of us. Meta has dominated the market, but Google, Samsung, and indie tech disruptors are moving fast to claim their stake. Big Tech finally figured out that to get AI onto your face, it can’t look clunky. It has to look cool. The future of wearables isn’t being built in Silicon Valley; it’s being curated by the world’s biggest cultural catalysts.

Are you team Meta / Prada or team Google / Gentle Monster?

Inspired by insights from writer Janey Park via Substack.

10/08/2026

Technology isn’t here to replace the human element—it’s here to amplify it.

When we talk about “technology in fashion,” people often imagine cold screens, robotic manufacturing, or digital overlays. But true innovation is deeply organic, physical, and alive.
If you thought you had seen it all when the “Airo” dress—created in collaboration with artists A.A. Murakami—dissolved around Eileen Gu at the Met Gala, think again.

Iris van Herpen has pushed the boundaries even further.

The dress doesn’t just run on a static battery—the wearer’s body acts as the electrical conductor. As the wearer moves, her natural electromagnetic field alters the plasma’s pathways. The gas shifts, glows in deep nebula red, and reacts in real time to human touch. The garment literally cannot complete its design without a human body breathing life into it.

Technology achieves its highest potential when it acts as an organic extension of our identity rather than cold gadgetry. Instead of treating hardware as a rigid utility, true innovation treats the human body as the ultimate interface—using our natural biology, movement, and electromagnetic fields to turn what we wear into a dynamic, two-way conversation between the garment and the individual.

The future of fashion tech isn’t cold or synthetic. It’s glowing, human, and undeniably alive.

05/08/2026

Wearable Tech v.s Fashion Tech

Technology is no longer just something you use—it’s something you wear. But let’s get the definitions straight, because people mix these up constantly.

Whether an AI necklace becomes your next everyday accessory or stays a niche experiment, one thing is clear: hardware is moving off our screens and directly onto our silhouettes.

At FabriX, we sit right at this intersection. We believe technology shouldn‘t feel like a utility box strapped to your body—it should be an extension of your personal taste. Through AI try-on and curated digital fashion, we bridge the gap where Fashion Tech meets Wearable Reality.

Would you wear an AI companion around your neck as an accessory?

Drop a ✅ or a ❌ below!

credit: https://www.friend.com/

30/07/2026

Decision fatigue is real. Between picking a shade of red lipstick, figuring out if a serum works for your skin barrier, or deciding what to wear for a summer wedding in Italy, our brains are simply tired!

The solution? Just ask AI.

In a landmark move that proves retail tech is evolving into conversational commerce, L’Oréal L'Oréal Groupe has officially joined forces with OpenAI. They are bringing Maybelline’s Virtual Try-On tech natively into ChatGPT—effectively turning a simple chat prompt into your very own, highly opinionated digital vanity.

At FabriX, we see this as the blueprint for the future of digital fashion. We are building a future where fashion e-commerce isn‘t about searching grids—it’s about conversational, effortless, and fun self-expression.
life is too short to guess your foundation shade or struggle with outfit combinations. Let the algorithms do the heavy lifting!

23/07/2026

FabriX Wins Silver at the A’ Design Award

17/07/2026

From Startup Spirit to Flawless Ex*****on: FabriX Takes On VivaTech 2026

The FabriX team—led by CEO Shin Wong Shin Wong and Senior Tech & Service Manager Jack Pun —just wrapped up an inspiring week at VivaTech 2026 VivaTech in Paris, immersing themselves in the absolute frontier of technology and luxury retail. The tone of the event was perfectly set by during his opening address, sharing a philosophy that deeply resonates with FabriX’s core mission. As a dynamic force in the digital fashion and retail tech ecosystem, our goal isn’t just to innovate in a vacuum—it is to maintain that agile, hungry “startup spirit” while scaling solutions that dismantle the industry’s biggest pain points across retail, e-commerce, and design. At FabriX, we investigate all the possible tech—turning advanced AI and spatial tech into practical, seamless infrastructure that brands can deploy today. We are fighting the friction in traditional retail pipelines so designers can focus on what they do best: creating. A massive thank you to VivaTech for a phenomenal edition. The future of fashion tech is being built right now, and FabriX is proud to be executing it.

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PMQ, 35 Aberdeen Street, Central
Hong Kong

Website

https://fabrix.hk/

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