DEMO

Name: DEMO
Address: DEMO STORE, 6 Sing Woo Road, Happy Valley, Hong Kong, HK
Telephone: +85255454977

19/08/2026

《PORTRAIT OF AN ARTIST (POOL WITH TWO FIGURES)》

PHOTOGRAPHER：FEICIEN FENG（OF STUDIO）
STYLISTS：JOHN HUI & YVETTE CHAU
MAKEUP ARTIST：VANESSA WONG
HAIR STYLIST：DICKSON CHAN
MODELS：ANDY M & LEWIS G MANAGEMENT
GAFFER：LEUNG TSZ SHAN
STYLING ASSISTANT：AARON FAN
LOCATION COURTESY OF THE LANGHAM, HONG KONG

With DEMO FW26/27 “Daisy in the sky” Boyfriend Shirt

PHOTOGRAPHER：Feicien Feng 馮佛成 OF STUDIO
STYLISTS：JOHN & YVETTE CHAU
MAKEUP ARTIST：Vanessa W
HAIR STYLIST：room_s_hair
MODELS：Andy & LEWIS WE Management Ltd.
GAFFER：tsz 紫
STYLING ASSISTANT：AARON FAN
LOCATION COURTESY OF The Langham, Hong Kong

17/08/2026

Strength, under the sun. ✨

Gordon steps outside the ballroom in DEMO — a fitted tank paired with fluid wide-leg tailored trousers.

Defined by discipline, softened by ease.
A quiet balance between the body and what it wears.

舞者的身體，帶著訓練而來的力量；
而衣服，讓它自然地舒展。
剛強與柔美，可以同時存在。

12/08/2026

“Movement becomes a language.”

Professional ballroom dancer Gordon L 👦🏼 , representing Hong Kong, moves in the SS26 Keyhole Polo Top and tailored hot shorts — where every gesture reveals a sense of fluidity, strength and grace.

A different expression of masculinity, shaped through movement.

「隨著身體流動，每一個姿態，都在力量與柔美之間游走。
讓流動的身體，勾勒出剛強的另一種模樣。」

09/08/2026

Our Samuel Samuel hoho — a squash player representing Hong Kong 🇭🇰.

Wearing the Corset Vest and Embellished Floral Trousers from our Métier series, athletic masculinity meets a softer, more poetic expression.

Strength doesn’t always need to be hard.
Sometimes, it blooms.

「力量，從來不只有一種模樣；
剛強與柔美，也從來不是力量的兩端。」

06/08/2026

Our second in the Métier series — Gordon L.

Ballroom dance teaches the body to lead and to surrender. Within every movement exists a balance between strength and softness.

As a professional ballroom dancer, Gordon brings this quiet duality to the Black Crossbody Top and Embellished Floral Pants.

“For DEMO, masculinity is not defined by hardness, but by the confidence to embrace softness.”

「對 DEMO 而言，男性氣質從來不只來自剛強，更來自坦然擁抱溫柔的勇氣和做自己的姿態。」

05/08/2026

Have been resting for a while.
Now, a quiet return.

Welcoming our new , 𝐆𝐎𝐑𝐃𝐎𝐍 𝐂𝐇𝐀𝐍

Wearing the Angular Bustier and Embellished Floral Trousers from our latest Métier Collection, Gordon explores the delicate tension between softness and masculinity—where tailoring embraces romance, and strength finds expression through gentleness.
—
「對 DEMO 而言，雌雄同體從來不是模糊界線，而是在溫柔之中，看見男性氣質另一種更自在、更從容的模樣。」

10/06/2026

The latest Fall Winter 26/27 on ,
Featuring in

08/06/2026

Custom-made for Kenny Kwan.

From classic tailoring to a hotter stage presence.
A halter-neck shirt layered over a cropped black tank top, paired with high-waisted leather pants — sharp, magnetic, and unmistakably DEMO.

05/05/2026

We’re bringing FW26/27 “Tailoring Hippies” to Central ✨
Join us for a special DEMO Pop-Up & Showcase

15–17 May — Public (11AM–7PM)

📍 U/G Shop 1, 168 Queen’s Rd Central
(Entrance on Wellington St)

02/05/2026

REVIEW:

Fall Winter 26/27 has arrived — now on demo-official.com

A study of structure and softness.
— Which look speaks to you?

Design & Management / Derek Chan
Photography / Cindy Chan
Wardrobe & Design Coordination / Cindy Chan, Jessica Chan & Kevin Tsang .jc
Make Up & Hair / Jessica Chan & Ruth Lam
Model / Zhihao L .zhihao

Address

DEMO STORE, 6 Sing Woo Road, Happy Valley
Hong Kong

Telephone

+85255454977

Website

http://www.demo-official.com/

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