Loom Loop started with four garments made from five meters of the finest soft gold—Canton silk. The richness and story of this exquisite fabric continues to inspire us. Our designs weave together 300 years of organic, handcrafted history with innovative design details, in a vibrant exploration of Chinese cultural identity. For every piece that we create, we ask ourselves, what makes something endu
re? With Canton silk’s sumptuous yet delicate beauty as our canvas, each spell-binding Loom Loop design is infused with myths and legends, and traditional emblems and elements. Ornate illustrative prints meet bold colours while elegant silhouettes are adorned with contemporary flourishes. Our prints reflect the Chinese cultural elements that form part of our collective consciousness and reimagine Chinese history in unique and enlightening ways. To preserve tradition and conserve the culture of craft for a new generation, we are devoted to traditional craftsmanship processes and use artisanal dying and knitting techniques. Eco-friendly, sustainable and socially mindful practices are inherent to how we create and our community share in our ethos of embracing heritage for a creative future.
