We began with the basics; black, white, grey, maybe a touch of color here and there. We designed practical shapes that wore well and looked great. We took graphic inspiration from geometric designs, simple art and industrial design. So we became the brand that dressed kids and adults in black and white. BW is innocent. BW is promising, BW a blank slate, ready to be filled with inspiring ideas. We
had a sense of humor about it, but we stayed serious about quality and details. We want to make clothing that would let you shine at every age and inspire you, we want to make clothes and stuff that everybody want for themselves. Wonderful mystery of minimalism is our concept in art too. Monochrome is essential, simply guiding and inspiring star in our art work. Art and design has allowed us to stand out, to look different and show that difference and style to you.
