08/05/2026
At , a fashion show is never only about the collection.
It is about the world built around it.
Last year, I chose the A.A. Maramis Building — one of Jakarta’s most historic colonial landmarks, built in the early 1800s and deeply rooted in Indonesia’s architectural history. Once known as Daendels Palace, the building carries centuries of memory, power, and transformation within its walls.
I have always believed architecture is part of fashion’s language itself.
The space, the music, the atmosphere, the emotion — every element shapes the way a collection is felt.
Because for me, a show is never simply presented.
It is curated like a living story.
