Purana

Purana [email protected]

Jakarta • Bali • Yogyakarta • Los Angeles • Kuwait • Tokopedia • Shopee • Bobobobo.com

From sun-drenched days to city nights and heritage gatherings — effortless pieces made for every plan. Swipe through The...
27/05/2026

From sun-drenched days to city nights and heritage gatherings — effortless pieces made for every plan.

Swipe through The Long Weekend Edit.

24/05/2026

Reimagining heritage for the modern getaway. The Sempoa Batik motif blends cultural artistry with a fluid, elongated silhouette—perfect for lingering resort nights and elegant escapes.

Are we styling this piece for a beachside afternoon or a sunset dinner?🌺

Sun-drenched days and wearable art. 🌴✨Revisit the vibrant energy of our celebrated PURANA X SUTJIPTO ADI collection.Whet...
22/05/2026

Sun-drenched days and wearable art. 🌴✨
Revisit the vibrant energy of our celebrated PURANA X SUTJIPTO ADI collection.

Whether you’re catching the ocean breeze, styling it as an effortless headscarf, or letting it drape gracefully poolside, it adds a touch of sophisticated warmth to any sun-soaked itinerary.

Explore the collection and find your perfect paradise companion.
Material: Voile
Sizes Available: 117 cm x 117 cm

While Ibu Bertina and Shakila embrace the lush textures of the Tropipelago Jungle collection, Pak Itok and Dafa find the...
16/05/2026

While Ibu Bertina and Shakila embrace the lush textures of the Tropipelago Jungle collection, Pak Itok and Dafa find their rhythm in the clean, structural lines of Vol. 1. Different styles, different generations, but one shared philosophy: that what we wear should be as honest as the lives we lead.

Modern silhouettes for a timeless family.
Explore the collection that defines home at the link in bio.

16/05/2026

Gathered around the table, exactly where we belong.

There’s a special magic when the whole family wears Purana and , sharing a meal served on ceramics. Add the incredible spread from , and you have the perfect afternoon of connection and conversation.

This is what “Home” feels like.

Featuring the worlds of PURANA, PURAGRAPH, and PURANA HOME.

Explore the collection that defines home at the link in bio.

Gathered around the table, exactly where we belong.There’s a special magic when the whole family wears Purana and , sha...
15/05/2026

Gathered around the table, exactly where we belong.

There’s a special magic when the whole family wears Purana and , sharing a meal served on ceramics. Add the incredible spread from , and you have the perfect afternoon of connection and conversation.

This is what “Home” feels like.

Featuring the worlds of PURANA, PURAGRAPH, and PURANA HOME.

Explore the collection that defines home at the link in bio.

04/05/2026

A week ago today: Purana officially launched at Lumine Store✨

A day filled with creativity at the Jumputan Arashi workshop, fueled by delicious beverages and cookies from the amazing team at Cha Co. Thank you so much to everyone who stopped by and made this launch so memorable.

27/04/2026

A new story unfolds. ✨
Purana is now officially available at , Ashta District 8.

Visit us and discover our collections.

21/04/2026

Weaving the Strength of Modern Kartini

Honoring the newly appointed INITARKI management as our muses, impeccably styled in the vibrant Tropipelago collection. A celebration of sisterhood, elegance, and the progressive spirit of the Indonesian woman.

18/03/2026

A look back at the preparation for the PURANA x Sutjipto Adi campaign. Behind the shoot with the team.

Photographer & Video Campaign:
Model: .aurellia
Makeup Artist:
Stylist:
Jewelry:
Shoes:

Address

Jalan Kemang Raya No. 9E
South Jakarta
12730

Telephone

+6285714314661

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