25/08/2026
"Last week I made a big announcement.
I said that B Couture was going to become a dedicated plus-size boutique — stocking sizes 16 and upwards only.
And I meant every word of it. Because I genuinely believe that curvy brides in Ireland deserve somewhere that was built just for them. Somewhere they can walk in and actually try things on in their size. And feel beautiful doing it.
But then something happened that I wasn't expecting.
My phone didn't stop.
Messages were coming in — from smaller brides, from mums, from sisters — women who had bought their dresses with me over the years and had their hearts set on bringing the next bride in their family through my door.
So here's what's happening.
We ARE expanding our plus-size range — significantly. More designers, more gowns, more sizes up to 28. Because that matters and it's not changing.
AND we are keeping our full range for smaller sizes too.
Because B Couture has never really been about one size. It's always been about one feeling.
The feeling that when you walk through that door — you belong here.
Whatever size you are. Whatever shape. Whatever your dream dress looks like.
Every bride belongs at B Couture. And I am so proud of that Bernie x