POWERCUT

POWERCUT Everyone's athletic brand. Every piece of POWERCUT® we design comes from lived experience—what we want and need for our lifestyles.
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Always with the goal of crafting high quality pieces that will take you from the studio to brunch seamlessly.

22/08/2026

Warehouse ASMR. Sound On.

Founders Week. Inside POWERCUT®.

21/08/2026

BRÓNAGH.

Co-founder. Product at heart.

Building the right team has given Brónagh more time to focus on what matters most: pushing product further.

Founders Week. 25% off sitewide through 30th August.

OUR FIRSTS.From our first product shoot in 2019 to reaching 500,000 customers in 2025, there have been plenty of moments...
20/08/2026

OUR FIRSTS.

From our first product shoot in 2019 to reaching 500,000 customers in 2025, there have been plenty of moments that have shaped POWERCUT® along the way.

The first office. The first campaign. The first warehouse. The first concessions. The first standalone store.

Founders Week felt like the right time for us to look back at a few of them.

Craig & Brónagh

25% off sitewide through 30th August. Applied automatically at checkout.

LEGACY IIBuilt from retro sport.Now live.Founders Week continues with 25% off sitewide through 30th August.
20/08/2026

LEGACY II

Built from retro sport.

Now live.

Founders Week continues with 25% off sitewide through 30th August.

19/08/2026

FOUNDERS WEEK

For the first time, we’re taking you inside POWERCUT.

From design and development to fittings, campaign shoots, fulfilment and retail. A closer look at the people and processes behind the brand.

For Founders Week, get 25% off sitewide through 30th August.

No code needed. Discount applied automatically at checkout.

18/08/2026

We’re opening the doors.

Tomorrow, 8AM.

Cobalt Blue has landed 🔵Our signature styles in true blue.Available now.
11/08/2026

Cobalt Blue has landed 🔵

Our signature styles in true blue.

Available now.

23/07/2026

RUN THE SUMMER II

Now live.

New technical layers in Sea Green, Dark Teal and Lavender Dusk. Lightweight, breathable and ready for distance.

Shop the collection now.

Introducing RTS AW26 Capsule.Available online today from 8PM IST.Available in stores from 24.07.Preview the full drop be...
23/07/2026

Introducing RTS AW26 Capsule.

Available online today from 8PM IST.
Available in stores from 24.07.

Preview the full drop before it launches via link in bio.

Introducing COURTA new tennis collection shaped by classic courtwear.Built for every serve, sprint and match point.Now l...
05/06/2026

Introducing COURT

A new tennis collection shaped by classic courtwear.
Built for every serve, sprint and match point.

Now live.

Address

Ballycoolin
Dublin
D15Y036

Telephone

+35318875800

Website

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