11/06/2025
Shein optimized a broken system brilliantly—copying trending designs, placing small orders with brutal speed, automating everything except cheap labor. The result: $45B in revenue, $2B in profit, and what Lenihan calls “indifference to the true costs of waste because it can depend on societal and governmental indifference.”
France just ended that indifference. Their fast fashion tax reaches €10 per garment by 2030. On Shein’s $10 dresses, that math doesn’t work.
The solution isn’t better fast fashion. It’s infrastructure replacement.
“’Unwasting’ inventory—restructuring every part of the industry’s value chain to eliminate the need for it—will open up a future of abundant opportunities.”
This is what CreateOne was built for. On-demand manufacturing that only produces what’s been ordered.