We are not just a fashion label, but also a voice propagating a conscious, sustainable, and eco-friendly lifestyle. We began our journey with a sole intention to travel back to the indigenous roots we have evolved from, to bring our glorious Handmade crafts back into the picture, and also to empower the artisans and small businesses. RAEH extensively supports Indian age-old crafts and paves a way
for them to reach your lives through one-of-a-kind fashion and lifestyle products that are modern yet connected to historical roots. The artisans, weavers’ clusters, and small production houses from our team.
“LESS IS MORE” – is what our designs speak! The products at RAEH are meticulously and thoughtfully designed striking a perfect balance between trends, uplifting artisans, and their crafts and affordability. We are dedicated to our Design Philosophy of using eco-friendly handloom or khadi fabrics, natural or azo-free dyes, and also our sustainable processes with reuse, recycle and zero waste production concepts. RAEH is the outcome of a passionate desire to make a positive shift in the lives of people - by Rashmi Anneppanavar, a designer by profession, and an activist by nature. BRAND'S IDEOLOGY:
The ideology that defines RAEH is “Live! and Help Live!”. Every part of the ecosystem of our planet deserves a good life. Harmony and self-sufficiency were our ancient life but insensitivity and selfishness are today’s life. Today, we humans in the race of making our lives easy, better and pleasurable, have forgotten that we are only a part of the ecosystem and not the ecosystem itself and hence have become the most dangerous animal. Civilization and modernization are rather harmful than rewarding. The need of the hour is to direct our modernization towards a better, safe, healthier, and meaningful life. We together can do it. About the Founder: RASHMI ANNEPPANAVAR
Rashmi, born and brought up at Vijayapura, Karnataka, has successfully completed her graduation within Bachelor of Business Administration (BBA) and moved out to pursue her passion and career in Fashion at the National Institute of Fashion Technology (NIFT), Mumbai. Thereafter, she set out on her entrepreneurial journey with RAEH. She is a sustainability follower, passionate to live her dream of making a positive impact on the lifestyle of people and society as a whole.
