A play on textures, colours, patterns and silhouettes to create timeless beauty is the essence of true fashion. Ritu Pande has lived this mantra for over 10 years in changing hues of global trends. Her debut collection in Mumbai in 1998 was the beginning of a journey which has seen her evolve as a designer with a distinct international sensibility. Honing her craft by working with eminent fashion
designers in Malaysia as well as Indonesia, Ritu Pande combined a Pan-Asian take on design with Indian artistry to create subtly glamorous and unabashedly feminine clothes for the modern woman. In 2005, Ritu Pande launched her label ‘Ave Verum by Ritu Pande’ in Jakarta, Indonesia. Ms Insana Habibe , the daughter-in-law of Indonesia’s President Jusuf Habibe hosted the label’s first fashion show. The clientele of Ave Verum were the crème de la crème of Indonesia’s socialites, diplomats and prominent members of the Indian diaspora. A move to India in 2009 brought about the launch of a new label RITU PANDE. Fluid draping, sophisticated detailing and textured accents mark the range of bridal couture, Indian formal and semi-formalwear as well as stunning cocktail dresses and eveningwear. The RITU PANDE label is a member of the prestigious Fashion Design Council of India which has only 150 members comprising topnotch designers from the Indian Fashion fraternity. The label has presented its collections at the Wills India Fashion Week -India’s premier fashion event - for seven seasons and has garnered excellent reviews from the Press and peers alike. The label won the ‘Most Creative Collection’ award at the BEYU Fashion Awards 2010 , Bangalore,India with a jury comprising eminent designer Bibi Russell and India’s premier fashion consultant Prasad Bidapa. It was among the 15 designer labels handpicked to showcase at the Indian Premier League, the country’s biggest annual cricket extravaganza, for post-match events. It also happens to be the only Indian label to be invited to participate at the Jewel Fest 2013 by the Gold Council in Singapore. Now based partly in Singapore, RITU PANDE has launched new collections in Mythology and Gnossem, Singapore. The RITU PANDE label currently retails from:
Amara, Creo, Atosa and Chamomile in Mumbai. Ogaan and Kimaya in New Delhi
Studio Saks in Chennai
Prana in Kolkata
Origins in Hyderabad as well as multiple other stores in India
Internationally the label retails in Europe, Dubai, Kuwait and Saudi Arabia . The Bridal Couture Collection is available for viewing, by appointment only at the Ritu Pande Design Studio-Bangalore. For all marketing, branding, PR or press related queries, please contact
Vibhuti Arora
[email protected]
+91 9910840222
