Love For The Loom

Love For The Loom A house of Original Ethnic Handloom Products.

As per epigraphical and historical records available, the Brahmin Kathak performers has dotted the religious and cultura...
28/05/2026

As per epigraphical and historical records available, the Brahmin Kathak performers has dotted the religious and cultural scenario of India ever since the Mauryan period. Kathaks or the Kathak log were entrusted with the task of spreading moral and religious values to people who were not entitled to learn the scriptures or listen to the discourse of dharma.
Wajid Ali Shah was a musician, poet and dancer and he received training in Kathak as 'ganda-bandh shagrid' from Durga Prasad. Even though a Muslim of the Shia branch of faith, he not only became a disciple of a Hindu Kanyakubj Brahmin Kathak, he was also influenced by the rasadhari performers and raasleelas of Vrindaban. More than thirty-six rahas productions were staged during his brief rule in Lucknow. He participated in the cast of a yogi in saffron robes in the rahas productions. These festivities centred on Hindu mythologies and came to be known as Jogiya Jashan. Several dancers received training in music and dance in Parikhana established by the Nawab.

In frame: a light indigo natural dyed jamdani dress with a taupe jamdani stole in handspun cotton, inspired by the erstwhile Awadh jamdani.

[ Love for the Loom, Ganga-Jamuni, Ganga-Jamuni Tehzeeb, Awadh, Lucknow, Kolkata, Calcutta, Jamdani, indigo, Natural Dyes, Kathak, Wajid Ali Shah]

18/04/2026

Khusrau is considered the pioneering architect of Ganga-Jamuni Tehzeeb. We are much inspired by him just as much as Nawab Wajid Ali Shah.

Khusrau's connection with the yellow flower and the color yellow is rooted in a famous legend:

When his spiritual mentor, Nizamuddin Auliya, was deep in mourning following the death of his nephew, Khusrau sought a way to cheer him up. On the day of Basant Panchami, Khusrau saw Hindu women dressed in yellow, carrying mustard and marigold flowers to a temple. Inspired by their joy, he dressed in yellow (some accounts say he wore a yellow saree) and arrived before his master carrying these vibrant blooms. Khusrau began to sing his famous composition, "Sakal ban phool rahi sarson" (Mustard is blooming in every field), while offering the yellow flowers. This heartfelt gesture finally brought a smile to Nizamuddin Auliya’s face, marking the start of the Sufi Basant tradition which became the centerpoint of Lucknow festivities in the times of Nawabs as well.

In Love for the Loom, our mustard is marigold petal dyed to celebrate the same spirit.

Sakal ban phool rahi sarson

Composed and written by: Amir Khusrau

Performed by: Rizwan & Muazzam Ali Khan

Coke Studio season 8

{ Love for the loom, Amir Khusrau, Wajid Ali Shah, Nizamuddin Aulia, Ganga Jamuni collection, Ganga Jamuni Tehzeeb, Jamdani, Tanda Jamdani, Marigold flower, Marigold dyed, Indigo, Forgotten motifs, Gangetic Basin, Delhi, Lucknow, Calcutta, Awadh, Bengal }

Brimming in a world of cotton.
09/04/2026

Brimming in a world of cotton.

Friends of Gujarat, on the banks of the Sabarmati, we will be presenting to you goossamer jamdani on handspun cotton in ...
07/04/2026

Friends of Gujarat, on the banks of the Sabarmati, we will be presenting to you goossamer jamdani on handspun cotton in natural dyes. It will be wonderful to meet you there.

[ Gandhi, Sabarmati, Sabarmati Ashram, Charkha, khadi, jamdani, Kolkata, Calcutta, Lucknow, Awadh, Tanda, Ganga-Jamuni, Ganga-Jamuni Tehzeeb, Love for the Loom]

'Radha in the moonlight'. Imagine a drama on Radha and Krishna enacted on the banks of the Gomti written, directed and a...
01/04/2026

'Radha in the moonlight'. Imagine a drama on Radha and Krishna enacted on the banks of the Gomti written, directed and acted by the Nawab himself!

Nawab Wajid Ali Shah wrote, directed and acted in 'Radha Kanhaiya ka Qissa', a Rahas(musical drama) depicting Hindu mythology in a musical style, often playing Krishna himself!

The ensemble includes old Tanda motifs reinterpreted in terchi all over the sari and a rust coloured jaal jamdani ghagra all in natural dyes, with a zari linen blouse.

[ Nawab Wajid Ali Shah, Kolkata, Calcutta, Awadh, Lucknow, Tanda, khadi, jamdani, Ganga-Jamuni, Ganga-Jamuni Tehzeeb, Love for the Loom]

An angrakhi, can be worn with ghagra and also as a blouse, from our Ganga-Jamuni collection.
17/02/2026

An angrakhi, can be worn with ghagra and also as a blouse, from our Ganga-Jamuni collection.

Friends and patrons of Delhi, we will love for you to visit us at Dastkar .delhi, Nature Bazaar.
14/02/2026

Friends and patrons of Delhi, we will love for you to visit us at Dastkar .delhi, Nature Bazaar.

12/02/2026

Ganga-Jamuni collection of Love for the Loom. We are much intrigued by the Ganga- Jamuni Tehzeeb and our cultural connection to Lucknow for Wajid Ali Shah, the last Nawab of Awadh.

Nawab Wajid Ali Shah was a great patron of Thumri. Even after his exile he continued his cultural tryst in Matia Burz. This genre of music had a great influence in Bengal too. It can be said that thumri and kathak were brought to Bengal by the Nawab.

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Calcutta Ballygunge

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