Duhieta is an odia term commonly used by people staying in Odisha for would be brides. It actually depicts the life of a girl. Generally for all Indians, marriage is not coming together of two individuals but coming together of two families. It’s on the part of the woman to bridge the gap between her two families i.e her parental family and family of in-laws. Thus the term duhieta exactly describe
s this role of a woman where she dedicates her life in bridging the gap between her two families and maintaining her relations well and it’s only in the hands of a woman either to make a house or break a house. Our store depicts this relationship wherein we will bridge the gap between the weavers or the hand-loom producers and consumers. Hence, Duhieta’s motto is to contribute further to enhancing the skill of a genuine rural weavers of Odisha on a platform of appreciation and sale of their much loved weaving, creativity and toil of generations. It’s an added initiative to highlight this rich heritage and wealth by showcasing hand-loom textiles from Odisha. Vision Statement:
"Prosperity of workmanship is prosperity of culture. Thus preservation of culture is prosperity and security for all."
