Shop our collection on www.labelpratham.com Label Pratham – an amalgamation of passions by Shweta & Prashant Garg began in 2011. Being the pioneers in reviving the 17th century Indian artform, PICHWAI into wearable form, in the form of sarees, dupattas, lehengas and jewellery, the designers draw inspiration from the playful tales of Lord Krsna and always discover and re-invent newer ways to showca
se this age-old art form in their creations. A concoction of passion, diligence and love for craft and culture, today Label Pratham is a celebrated brand in ethnic fashion, recognized for its iconic Pichwai Sarees, which are a perfect alliance of traditional and contemporary techniques. What started as a passion to rekindle an ancient art into a wearable form has now turned into an eminent brand. Label Pratham is now a prestigious brand in many households and clothing merchandises. Acceptance of Pichwai Sarees as a category of sarees in fashion industry is a big accomplishment for the brand and a splendid pay-off to the designers’ passion and endeavors. Visit www.labelpratham.com to explore our collection
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