The brand offers a complete range of trendy, high quality, affordable and comfortable apparel fo girls in knits and woven, Product Portfolio: The brand’s current product category is majorly girls. Dress, Tops, and Skirts have done exceedingly well for Girls. Top Innovations: Miyo constantly strives hard to innovate something new for its consumers. Currently,
the brand is successfully running in My
ntra, which is a unique virtual reality shopping platform. Target Audience: For its infant range, the brand targets parents belonging to middle and upper-middle-income households,
whereas for pre-teen kids its major target audience is the mothers as well as children who are fashion
conscious and love to wear smart yet comfy clothes. Marketing Strategy: Being a kidswear brand, Miyo looks for marketing strategies that are both innovative and interactive for the kids. Adapting to the evolving shopping patterns in India, where even kids are more fashionably aware than one
would imagine, the brand tries to connect with the sensibilities of little fashion is as much as it tries to appeal to their parents.
