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More than the Urban 🗿
India’s First "Village Streetwear" Startup

18/08/2026

Read fourth hastag first!

इंदौर शहर से इन दिनों कुछ ऐसी अजीब तस्वीरें सामने आ रही हैं, जिन्होंने लोगों को हैरान कर दिया है।

सबसे पहले तस्वीर सामने आई राजवाड़ा से, जहां साइड की दीवार पर गोबर के कंडे दिखाई दिए। मामला यहीं नहीं रुका।

इसके बाद यही नज़ारा 56 दुकान, गांधी हॉल और भोलाराम उस्ताद मार्ग पर भी देखने को मिला।

और जब लगा कि कहानी इंदौर शहर तक ही सीमित है, तो जाम गेट से भी कंडों की तस्वीर सामने आ गई।

आखिर इन ऐतिहासिक और सार्वजनिक जगहों पर कंडे कौन लगा रहा है?

स्थानीय लोगों का कहना है कि शायद कोई गांव का व्यक्ति ऐसा करके गया है। लेकिन सवाल अब बड़ा हो चुका है—क्या ये महज़ किसी गांव वाले की शरारत है, या इसके पीछे कोई और कहानी छिपी है?

इंदौर के लोग हैरान हैं और अब हर किसी के मन में एक ही सवाल है—

आखिर इस ‘कंडे वाले राज’ के पीछे कौन है?

क्या ये सिर्फ एक अजीब इत्तेफाक है...
या फिर इसके पीछे कोई सोच-समझकर की गई कहानी?

Disclaimer

This content is part of a creative advertising concept. It is not intended to hurt, target, insult, stereotype, or offend any

27/07/2026

Mushrooms (kukurmutta) are fleshy, umbrella-shaped fungal growths that emerge above ground from a hidden underground network of threads called mycelium. They are neither plants nor animals but belong to the fungi kingdom.

Physical Appearance

Cap (Chhatri): The wide, rounded top part that looks like a small umbrella and protects the spores.

Gills (Patliya): The thin, paper-like ridges located directly underneath the cap where reproductive spores are produced.

Stalk (Tana): The central stem or pillar that supports the cap and elevates it above the ground.

Mycelial Threads: The root-like web underground that absorbs nutrients from decaying organic matter.

Types of Kukurmutta

Edible Varieties: Safe to eat and highly nutritious, such as button, oyster, and milki mushrooms.

Toxic Varieties: Highly poisonous wild mushrooms that look identical to edible ones but cause severe illness or death if consumed.

Medicinal Varieties: Species like Reishi or Shiitake used in traditional medicine to boost immunity.

Growth and Habitat

Conditions: They thrive in dark, highly humid, and warm environments.

Substrate: They commonly grow on damp soil, rotting tree logs, animal dung, and decaying leaves.

Season: They sprout rapidly within hours during the monsoon season.

24/07/2026

Green mold is an umbrella term used to describe any species of fungi that develops a green, bluish-green, or olive-colored appearance. It is not a single specific organism, but rather a visual trait shared by thousands of different mold species. It grows by feeding on organic matter in damp, warm, and poorly ventilated environments.

Salman bhai, salman khan, cjp, cjp latest news

08/07/2026

₹16,000 crore ki company — sirf ek cow collar se.

New Zealand ke ek aadmi ne gaay ke gale mein collar daala, aur duniya badal di.

Kaise? Full story reel mein.

👇 Comment karo — aapke gaon ki sabse badi problem kaunsi hai jo koi solve kar sakta hai?

Yeh Gaon Store Inspiration Series ka Episode 1 hai. Har hafte ek nayi story. Follow karo The Gaon Store 🚜

13/06/2026

तुम प्यार से क्या बुलाते हो अपनी ग़ग्गा को?

04/06/2026

The Cockroach Janta Party held its first press conference at the Constitution Club in Delhi to announce the plan for their June 6 protest.

Before the press conference, the party appointed three spokespersons. We spoke to the Chief Spokesperson Saurav Das to understand how they plan to protest on June 6 without getting due police permissions.

Aur haa page mein kuch movement future ke liye dikh rha hai to support kriyegaa.

02/06/2026

The Gaon Store is India's first village streetwear brand — built from inside a village, not designed about one from a city studio.
Started in 2025 in a gaon of Malwa, Madhya Pradesh, the brand makes graphic tees rooted in real rural life — the sayings, the swag, the everyday moments most fashion brands have never noticed. From cows in sunglasses to phrases like "Kya Hai Hum", every design carries a piece of Bharat that's usually hidden behind English slogans and city aesthetics.
The Gaon Store isn't asking people to romanticize the village. It's asking them to stop being ashamed of it.
For the kid who moved to Indore, Mumbai, or Bangalore but still calls his pind home.
For the diaspora desi who only knows their village through stories.
For the village Gen Z who finally wants something cool that looks like them

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