She has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. With a background in an art history and museology, which has enriched her horizons, Ritu’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Ritu, who began her work with four hand-block printers and two table
s in a small village near Calcutta forty years ago, was the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Today she has outlets in 14 cities in India. Ritu’s boutiques feature a multifaceted showcase encompassing the very best of Indian design, with specially produced range of high fashion garments and accessories using silk, leather and cotton. Ritu’s range of western and Indian apparel is all about traditions and individual talent, and women across the continents can easily identify with her vision of design. Over the years, Ritu Kumar’s work as a fashion designer has shown a progression, which has matured beyond textile crafts. She has a unique ability to evolve with each collection into creative styling, translating textures and embellishments into refreshingly new and unexpectedly contemporary silhouettes, making her work particularly relevant from India’s fashion point of worldview.
