The Story of Bagru Store: A Legacy of Craftsmanship The journey of Bagru Store is a heartfelt tale of heritage, passion, and perseverance, spanning three generations of the Chhipa family. Rooted in the artisanal village of Bagru, Rajasthan, the story began with Bhanvar Lal Chhipa, a visionary artisan dedicated to the centuries-old craft of block printing. Known for his unparalleled skill and intri
cate designs, he preserved and passed down the traditional techniques of Bagru and Dabu printing, nurturing the craft with dedication and love. Carrying forward this legacy, Gopal Lal Chhipa, Bhanvar Lal’s son, embraced the family’s heritage with the same reverence. Under his stewardship, the craft flourished, blending innovation with tradition while staying true to its roots. Gopal Lal expanded the family’s reach, bringing the exquisite artistry of Bagru printing to a wider audience and inspiring the next generation to uphold their cultural identity. Today, the torch is carried by Preetam Chhipa, the founder of Bagru Store. With a deep respect for his family’s legacy, Preetam established Bagru Store as a bridge between tradition and modernity. His mission is to honor the artisans of Bagru while sharing their craftsmanship with the world. By eliminating middlemen and adopting sustainable practices, Preetam ensures fair wages for artisans, affordability for customers, and a commitment to ethical fashion. At Bagru Store, every garment tells a story—a story of skilled hands carving wooden blocks, natural dyes sourced from the earth, and generations of knowledge woven into each thread. From Bhanvar Lal’s mastery to Preetam’s vision, Bagru Store embodies the spirit of a family devoted to preserving an ancient art form. When you wear a piece from Bagru Store, you’re not just donning clothing—you’re celebrating a heritage shaped by the Chhipa family’s unwavering dedication to their craft. It’s a tribute to tradition, artisans, and a legacy that continues to inspire.
