Manju grew up amidst the art and culture admiring the zeal and craftsmanship of the women in nearby villages. The thought of these talented artisans from villages remaining unknown and unrewarded for their handicraft, despite huge global demand for these products became a wrecking note to her eventually. The native art dying a slow yet certain death and the artisans having to opt for alternative v
ocations to keep their finances going in lieu of their immense talent was another unsettling thought too. Spurred by the talent around her she knew it was her calling. Well- equipped with her on-the-job learning and experience of working as a partner with a leading wholesale firm for printed fabrics in Jaipur, she has developed a keen understanding of fabric, printing and various other crafts. Manju envisioned “Baisa Crafts" to give the fortune of empowering the Indian craftsmanship and artisans in the village to get them what they deserve and giving the world a glimpse of the Indian artisans to the World. Taking it to a leading digital platform to source and retail indigenously crafted products across the world, they want Baisacrafts to be the one-stop for the consumers looking for the authentic taste of Rajasthani culture and satiate their fashion desires.
