Kālī (Sanskrit: काळी, IPA: [kɑːliː]), is the Hindu goddess associated with Time, Change and Shakti. The store aspires to promote all aspects of the female form. Taking a note from the Mahadevi, the store celebrates women of today. Erasing the boundary between Indian and western styles the store aims to showcase the most unconventional fashion finds from the country. Fusing pop with vintage, tradit
ional with modern, boho with chic- the store does the unexpected, and accommodates the opposites with ease. It is the essential guide to the eccentric chic. Kālee is the brain child of Ritu Jain Singh and Ruchi Jain, sisters based in Jaipur, Rajasthan. Ritu is a graduate of fashion design from NIFT, Bangalore. With experience of working with the most prestigious names in the fashion industry, Ritu has recently launched her own label called RITUJAINSINGH. Ruchi is a graduate of Fashion Communication from NIFT, Mumbai. After years of working as a freelance stylist for advertisements and fashion magazines in Mumbai, she has started her own clothing and art brand called CRAZYHEART.
