India has been widely known and studied for its art, tradition, culture, especially
handicrafts and is seen to be emerging worldwide in terms of fashion. Whether its leather goods, fabrics or jewelry, Indian inspired fashion has been prominently noticed on the streets and stores of top global fashion cities. Hand Crafted by some of India’s finest artisans, PUNJABI VIRSA brings to you a line of be
spoke fine leather juttis and hand woven phulkaris, that speak the charm of a true old school artisan with a desire to recreate high street fashion for those that wear, admire, preserve its elegance, class and culture. Bright colours, clean curves, impeccable finish, commitment to quality and
uniqueness of product; we at PUNJABI VIRSA take great pride in everything we put out on our shelves. Shirin Mann Sangha founded and launched NeedleDust in 2014, with a vision to
bring some of India’s best handicrafts on the ever evolving international fashion
grounds.
“India is rich in all forms of art and I am in love with the beautiful handcrafted jutti and phulkaris among several others. I wanted those perfect pair
of shoes, to go with the gorgeous phulkaris my mom got hand crafted
for me. I tried the prettiest stilettoes, wedges and jeweled flip flops but
found my heart buried in juttis. I traveled for days to find the artisans who would sew my perfect wedding shoe. And there I sat sketching and explaining, and he sew. Ever since I had friends and family from all over the globe inquire about my ‘gold, fushchia, red jutti and phulkari’ and I would get it made and send over,
that they wore with all kinds of dresses and garments. Which I now
want to share with everyone out there. That’s how PUNJABI VIRSA
happened." Sitting in a beautiful corner of Delhi, PUNJABI VIRSA aspires to bring to the world the
magic of the curved needle, as we work with some of country’s best talents to
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