Trove Label

29/10/2026

21/10/2026

A little styling. A lot of staring. 🔥
Sifat Sehgal styles Trove’s Ember Ring Bikini & Side tie up body suit in nu rave

20/10/2026

From creating our first collection to building our first flagship boutique.

Different challenges. Same obsession with getting every detail right.

TROVE is finding a new home in Juhu.

18/10/2026

Built for women who don’t sit under umbrellas waiting for golden hour.
Solar Spike is an energy-piece. Sharp yellow tones, athletic cuts, and contrast piping inspired by beach volleyball courts, Mediterranean summers, and the kind of confidence that arrives before introductions.

The zip-front sport top keeps movement secure through dives, serves, surf breaks, and beach club chaos, while the streamlined bottoms keep the silhouette clean and fast.

Looks like vacation. Moves like competition.

12/10/2026

A sharp, sunlit surf set designed for women who move between beach clubs and breakpoints without changing energy.
Neon Drift combines electric citrus tones with muted stone contour panels, creating a silhouette that feels equal parts athletic precision and luxury resort escape.

04/10/2026

Built for women who treat the shoreline like a runway and the ocean like cardio.
The Solar Tide Surf Set blends sculpted support with surf-ready movement in a sunlit coral tone that looks unreal against saltwater and golden hour skin.

Featuring a front-zip performance top and high-waisted utility surf shorts with zip pockets, this set is designed for beach workouts, paddle sessions, surf socials, roller skates on the promenade, or simply outdressing everyone at the shack café.

Quick-dry. Body-contouring. Movement-friendly.
Because “activewear” should still look dangerously photogenic.

30/09/2026

Because basic activewear was never invited to the Beach

For women who want their surfwear to look athletic, expensive, and mildly intimidating.

The Mocha Tide Surf Set features a sleeveless zip-front performance top paired with sculpted high-waist surf shorts engineered for movement, coverage, and clean coastal aesthetics.

The mocha body panels contour the silhouette while the coral accents bring a warm tropical contrast that glows under golden-hour light. Designed for surfing, paddle sessions, beach workouts, and active resort escapes, this set delivers performance comfort without sacrificing the signature Trove visual edge.

27/09/2026

TIDAL RACER - Sexy without trying

Made for salt on your skin, wind in your hair, and that split second when you stop thinking and just go.

Dive deeper. Paddle harder. Chase the swell. Race the tide. Play until the sun disappears into the horizon. Tidal Racer is for women who look just as at home beneath the surface as they do owning the shoreline.

Sexy without trying. Bold without asking permission. Athletic without losing its edge.

Sculpted silhouettes meet high-performance swimwear, built to move from surf to sand, from underwater adventures to barefoot sunsets. Because adventure doesn’t have a dress code, and performance doesn’t have to look predictable.

This is swimwear for bodies in motion.
For ocean chasers.
For sun seekers.
For the beautifully restless.

Get wet. Get wild. Stay out too long.

TROVE TIDAL RACER
Chase the tide. Become the current.

365 days of summer. 🌊☀️

25/09/2026

For the men who don’t just arrive at the beach… they enter frame.

The Rust Current Rash Set is engineered for surf movement, tropical heat, and effortless post-session style. Designed in a rich terracotta performance tone with sculpted paneling, this set moves like activewear but carries the energy of a luxury coastal editorial.

The full-sleeve compression rashguard offers sun protection and streamlined mobility, while the fitted surf shorts are built for paddle sessions, beach workouts, jet skis, volleyball, and accidental main-character moments.

Minimal branding. Maximum presence.
Because loud confidence rarely needs loud prints.

22/09/2026

Built for beach volleyball, post-surf hangs, and stealing attention without trying too hard.

The Cocoa Coast Volley Set combines a sculpted sleeveless zip-front surf top with minimalist high-leg swim bottoms in a rich mocha-and-coral palette inspired by sunset beaches and iced espresso energy.

Athletic in function yet editorial in silhouette, this set is designed for movement, heat, and confidence. The compression-fit top offers support and streamlined shaping, while the sleek bottoms are cut for comfort and freedom during beach sports, swim sessions, and resort days that turn into sunset parties.

Sporty. Sharp. Slightly addictive to photograph.