Dessous World

23/09/2026

Your LinkedIn strategy is likely optimized for an algorithm that no longer exists ❌

Recent updates have quietly cut average organic reach by 34 percent.

The platform is actively filtering out generic, repetitive content. If you are using basic AI prompts to generate posts, your impressions are likely taking a massive hit. The system now detects standard AI phrasing and deprioritizes it in the feed.

To keep your reach from dropping further, you have to change how you produce content. It requires moving away from generic templates and injecting real, human expertise into your system.

How has your organic reach looked over the last month?

16/09/2026

I once spent three weeks building this massive, beautiful analytics report for a client, showing off all our follower growth and engagement rates. I was so proud of it.

Then I sat down with the business owner, and he just looked at me and asked, "But did this actually help us sell any of the new inventory?"

I had absolutely no answer for him.

That was the day I realized how easy it is to chase the wrong numbers just because they look good on a screen. We get so caught up in posting and watching the likes go up, but we never stop to ask what the people running the business actually care about.

If the owner only cares about moving product, showing them a 20% increase in page likes means nothing. If they want to build a community, showing them a spike in one-time website clicks doesn't prove much either.

Now, I don't even look at a dashboard until we have a real, honest conversation about what success actually looks like for them. It saves so much frustration down the road.

Have you ever spent days working on a report or a project, only to realize you and your client or boss were aiming for completely different things?

15/09/2026

You've been told to focus on likes and video views. But if those metrics do not translate to profitable income, businesses will eventually pull the plug ❌

It is easy to get excited about a video that gets thousands of views or a post that gets hundreds of likes.

But vanity metrics do not pay the bills.

If your social media campaigns only show high engagement without generating profitable income, stakeholders will eventually stop funding them.

We have to bridge the gap between social activity and business results.

- This does not mean every post needs a direct buy link.
- But it does mean we need to connect our social metrics to business objectives.

Otherwise, we are playing a game of likes that has no real-world value.

Have you ever had a client pull budget because they did not see the financial return? 👇

14/09/2026

I don't think most people realize how much of what makes social media actually work is completely invisible on a spreadsheet.

We've all been there. You post something that gets people talking, laughing, or finally getting their customer service issue solved in five minutes. It builds real trust.

But then a manager asks, "How many direct sales did this one post make?"

It is so frustrating because that is not how people actually buy things. We don't scroll our feeds, see one post from a brand we just heard of, and immediately whip out our credit cards. We buy from people we feel connected to over time.

When you use social media to actually help people and show some personality, you are building something huge. It just doesn't fit into a neat little formula.

Have you ever had to explain this to a boss who only cares about direct clicks? How do you get them to see the bigger picture?

11/09/2026

Your social media ROI calculations are likely missing the single biggest expense on your balance sheet ❌

Traditional financial formulas are simple. Money in versus money out.

But when you apply that to social media, the math breaks down.

Why? Because the traditional formula does not account for the invisible costs.

- Social media might look cheap compared to a TV commercial. But it hemorrhages time.
- It requires constant monitoring, specialized creative skills, and a 24/7 level of commitment.

If you only measure the software subscription and the ad spend, you are ignoring the investment of human effort.

💡 We need to start factoring time and expertise into the equation before we can show value.

How do you account for the cost of time in your reporting? 👇

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01/12/2012

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The art & Science of Lingerie.