13/06/2026
It all began on 22nd May, as I was wrapping up a regular day at Saajo, when I received a call from Zee Bangla. What started as a simple conversation soon turned into a discussion about my journey and the story of Saajo—a brand that has been shaped with passion and purpose over the last 25 years.
The following day brought more conversations about the experiences, milestones, and learnings that have defined this journey. Then, on Sunday, while I was taking a brief break on a staycation, I received another call—an invitation to be part of the Didi No. 1 shoot on 25th May, along with a selection from Saajo’s collection.
What followed was an experience I will always cherish.
Stepping onto the Didi No. 1 stage and sharing the story of Saajo was both humbling and rewarding. To see years of dedication and creativity being recognised on such a celebrated platform was truly special.
The day became even more memorable when Saajo and I were honoured with the Didi No. 1 title—a proud moment for everyone who has been part of our journey.
My heartfelt thanks to Zee Bangla and the entire Didi No. 1 team for their warmth, hospitality, and this unforgettable experience.
Watch the episode on Zee5 and join us in reliving this special milestone.
https://zee5.onelink.me/RlQq/3v7qdg2y
