Indigo Eth

Indigo Eth An ode to the nimble fingers that delicately weave finesse, that craft the exquisite six yard - Indigo Eth is the celebration of creations of the Handloom.

SUMMER EXCLUSIVE Kalamkari sarees have been my all-time favourite since the very inception of my brand.A true Kalamkari ...
16/05/2026

SUMMER EXCLUSIVE

Kalamkari sarees have been my all-time favourite since the very inception of my brand.
A true Kalamkari saree is a treasure trove in every handloom collector’s wardrobe - timeless, artistic, and deeply rooted in tradition.

The exquisite hand-drawn pen work, created painstakingly using authentic natural dyes, is always a feast for the eyes and a celebration of India’s rich textile heritage.

Today’s post showcases a stunning pen Kalamkari cotton saree from Srikalahasti. Rendered in beautiful earthy tones and crafted entirely with natural colours, this saree is nothing short of a masterpiece.

SUMMER EXCLUSIVE Today’s drape is an exquisitely comfortable 120-count double ikat from Telangana.Meticulously woven by ...
12/05/2026

SUMMER EXCLUSIVE

Today’s drape is an exquisitely comfortable 120-count double ikat from Telangana.

Meticulously woven by a master weaver, this saree celebrates understated elegance with a distinctive character and an effortlessly eye-catching appeal. The harmonious play of patterns and craftsmanship lends it a refined charm that stands apart in its simplicity.

The striking plus-design fabric accompanying the saree is its blouse piece, thoughtfully crafted to complement the weave beautifully.

A timeless natural-dye khadi saree, handwoven on the looms of Karnataka. Adorned with delicate silver zari lotus butas s...
09/05/2026

A timeless natural-dye khadi saree, handwoven on the looms of Karnataka.
Adorned with delicate silver zari lotus butas scattered gracefully across the body, and finished with understated zari stripes on the pallu, this weave exudes quiet elegance. A captivating drape that is effortlessly poised to turn heads.

SUMMER EXCLUSIVE A timeless natural-dye khadi saree, handwoven on the looms of Andhra Pradesh. Adorned with delicate sil...
08/05/2026

SUMMER EXCLUSIVE

A timeless natural-dye khadi saree, handwoven on the looms of Andhra Pradesh.
Adorned with delicate silver zari lotus butas scattered gracefully across the body, and finished with understated zari stripes on the pallu, this weave exudes quiet elegance.
A captivating drape that is effortlessly poised to turn heads.

SUMMER EXCLUSIVE Some sarees don’t just dress you, they linger in your thoughts, inviting admiration long after you’ve s...
03/05/2026

SUMMER EXCLUSIVE

Some sarees don’t just dress you, they linger in your thoughts, inviting admiration long after you’ve seen them.

This super-soft Noel silk drapes like a whisper, offering effortless comfort even in the height of summer. Its serene ivory white body is beautifully offset by a graceful interplay of grey and mustard yellow along the border. The pallu makes a striking statement with bold round motifs in copper zari, perfectly echoing the delicate copper line that traces the border - subtle, yet unforgettable.

SUMMER EXCLUSIVE The Habaspuri saree from Odisha has long held a special place among handloom connoisseurs and collector...
30/04/2026

SUMMER EXCLUSIVE

The Habaspuri saree from Odisha has long held a special place among handloom connoisseurs and collectors. Originally woven in the village of Habaspur in Kalahandi, this exquisite textile tradition faced a period of decline before being thoughtfully revived. Its resurgence is credited to the dedication of master weaver Urgasen Meher, who rekindled the craft in and around Chicheguda, ensuring that the legacy of Habaspuri weaving continues to thrive with renewed vibrancy and pride.

Featuring a red Habaspuri saree in erisilk , with fish motif in the pallu .

SUMMER EXCLUSIVE The Habaspuri saree from Odisha has long held a special place among handloom connoisseurs and collector...
29/04/2026

SUMMER EXCLUSIVE

The Habaspuri saree from Odisha has long held a special place among handloom connoisseurs and collectors. Originally woven in the village of Habaspur in Kalahandi, this exquisite textile tradition faced a period of decline before being thoughtfully revived. Its resurgence is credited to the dedication of master weaver Urgasen Meher, who rekindled the craft in and around Chicheguda, ensuring that the legacy of Habaspuri weaving continues to thrive with renewed vibrancy and pride.

Featuring a cotton Habaspuri saree with all over fish motif .

SUMMER EXCLUSIVE Today’s saree is a timeless expression of artistry from Kutch, Gujarat. Adorned with exquisite Soof emb...
25/04/2026

SUMMER EXCLUSIVE

Today’s saree is a timeless expression of artistry from Kutch, Gujarat. Adorned with exquisite Soof embroidery on a pristine white Bhujodi cotton weave, it beautifully blends heritage with grace. The softness of the fabric offers unmatched comfort, while the intricate craftsmanship lends an air of quiet elegance to your look.

SOLD

SUMMER EXCLUSIVE Borsali is another lesser known hand block printing design originating from the Tarapur cluster in Neem...
21/04/2026

SUMMER EXCLUSIVE

Borsali is another lesser known hand block printing design originating from the Tarapur cluster in Neemuch District of Madhyapradesh.
It features motifs inspired by the international structure of the Maulshri tree fruit and Lady's Finger .
These are typically printed in Syahi Begar style using natural dye colours.

Posting a collection of Borsali printed sarees in a high quality cotton which feels like georgette and is absolutely comfortable for summer .

SUMMER EXCLUSIVE Jawariya Dana is a lesser known hand block printing from Madhyapradesh. This traditional labour intensi...
21/04/2026

SUMMER EXCLUSIVE

Jawariya Dana is a lesser known hand block printing from Madhyapradesh. This traditional labour intensive resist dye block printing is practised in Tarapur( Neemuch District) of Madhyapradesh.
Characterized by small , all over dots resembling Sorghum grain ( jowar) this printing is done using natural dye colours.
Earlier it was used for making Odhani for the women of Bhil tribal community.
Nowadays some printers are using it for making sarees .

Posting a collection of Jawariya Dana printed sarees in a high quality cotton which is extremely comfortable, and feels like georgette.

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23/1B Fern Road, Ballygunge
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